And Switch was “the big winner”.
You don’t need us telling you that it’s been an unusual year, but with the COVID-19 pandemic still ongoing, many people have significantly invested in their home entertainment setups. When games like Animal Crossing: New Horizons are setting record sales for Nintendo of Europe, it’s not too shocking to learn the UK video games market just had its most fruitful year on record.
According to new data from Ukie’s 2020 Consumer Market Valuation, consumers spent a record £7bn throughout 2020 – a figure that represents a mighty 29.9% increase on the previous year, and sits more than £1bn higher than 2018’s previous record total of £5.7bn. The huge sales were largely driven by games software (up 18.5% year-on-year from £3.8bn to £4.5bn), and hardware (up 60.8% to reach £2.3bn). Other sales such as those in toys and merchanding also played their part.
Read the full article on nintendolife.com
