Try as we may, right now, all we can seem to think about is 2022 and the new trends that come with it. If you’re a loyal Who What Wear reader, as I suspect you might be, you’ll have already devoured our spring/summer 2022 trend report, outlining every notable look, garment, and accessory we saw […]
I am a huge daydreamer. People often catch me staring into space and wonder where I’ve gone off to. Well, lately, it’s been a taxi ride to the airport to catch the next flight to Paris. Something about that magical city has a hold on me: The architecture, the boulangeries, and, most importantly, the effortless look […]
From Kaia Gerber and Alexa Chung to Zoë Kravitz and Rosie HW, the celeb crowd have been knocking it out of the park with their enviable winter outfit formulas as of late. Whether it’s rushing to an event or simply coming home from the school run, there’s plenty to be inspired by, whatever sartorial dilemma you’re facing […]
There are a ton of new brands that pop up in the fashion space, but it’s undeniable when some are really having their moment. Suddenly, they are stocked in every fashion insider’s wardrobe, are everywhere on my Instagram feed, are the conversation at fashion dinners, and are blowing up the editor Slack channel at Who What […]
The old tropes of things being called “in” or “out” have become redundant, as we embrace more of an appreciation for personal style. That doesn’t mean there aren’t styling updates or fresh silhouettes to appreciate, however, and for spring 2022 there really is something for all tastes. In our Spring Summer 2022 trend report, Hannah […]
Tucking your jeans into your boots is not a new trend; this we know. However, it is a trend that’s been on ice for the last few years. In fact, it’s been lying largely dormant since the noughties, but now, thanks to a host of trend trailblazers, the combination is back and considered to be […]
If you’d have asked women 100 years ago what they anticipated beauty trends would look like in 2022, they’d probably have predicted something along the lines of the other-worldy aesthetic of Y2K beauty. Things like glitter, tinsel and shimmer might have graced our faces and hair as we whizzed about in flying cars and fuelled up […]
My closet is lined with everything from investment buys to everyday staples, but trendy fashion basics are what really fuel my everyday outfits. I’m talking about everything from oversized button-down tops to two-tone polos to basketball sneakers that I’ve been living in, but I could go for some fresh upgrades. That’s why I’m eyeing all […]
When it comes to British fashion institutions, you don’t get much more iconic than good ol’ Marks and Spencer. It’s been there for us at every stage of life—from school shoes and first bras to grown-up winter coats and fail-safe accessories. Not content to be known just for its underwear offering, however, this high-street giant has […]
Boot season used to be confined to the winter months, but not anymore. From cowboy boots at festivals to knee-highs worn with mini hemlines, fashion types have cemented boots as a year-round shoe staple. Of course, this isn’t news to Brit girls—our changeable weather (even in the height of summer) means that we keep our boots […]