As a beauty editor who spends every single day consuming information and learning about skin from some of the top experts in the world, it’s safe to say that I know a thing or two about what we should and shouldn’t be doing in our quest for healthy skin. However, my years of experience in this job […]
Tag: Ulta Beauty
22 Looks That Prove ‘Curated Blonde’ Is The Coolest Hair Colour of The Moment
As someone that has spent the best part of five years trying to transition my naturally brunette strands into a full head of luscious blonde, trust me when I say I understand the perils of bleach appointments. I have tried full-head highlights, half-head highlights, ombré, balayage and babylights in an attempt to get the effortlessly blonde hair of my dreams, […]
This Is the One Hair Trick That’ll Hold Your Waves All Night
Until maybe two years ago, no matter what I used to curl or wave my hair, I could not get the style to stick around for longer than a couple of hours. It was such an issue, and no matter if my hair was relaxed, natural and pressed, or in a weave, the wave would […]
The In-the-Know Brand That Is Going to be Big in 2022
It was a single coat by Swedish fashion label Rave Review that first caught the attention of the Who What Wear editors back in 2019. Coming in a traditional plaid check in rich autumnal hues of red, yellow and green, we were struck by its originality that somehow felt both nostalgic and innovative—and that was before we knew it had […]
The 20 Karen Millen Buys We’re Bookmarking This Winter
Whether you’re looking for a perfect festive look, sturdy leather boot or colourful cashmere knit, Karen Millen has you covered this winter season. Known for its polished approach to wardrobe staples, this high-street hero has long known how to deliver pieces that you actually want to wear, whatever the occasion. We can confirm that this season is no different. Online shopping […]
The Ultimate 2022 Capsule Wardrobe, In 9 Simple Buys
Try as we may, right now, all we can seem to think about is 2022 and the new trends that come with it. If you’re a loyal Who What Wear reader, as I suspect you might be, you’ll have already devoured our spring/summer 2022 trend report, outlining every notable look, garment, and accessory we saw […]
These 7 Parisian Outfits Have Me Seconds Away From Booking a Flight
I am a huge daydreamer. People often catch me staring into space and wonder where I’ve gone off to. Well, lately, it’s been a taxi ride to the airport to catch the next flight to Paris. Something about that magical city has a hold on me: The architecture, the boulangeries, and, most importantly, the effortless look […]
The Celebrity Winter Outfits We’ll Be Copying in 2022
From Kaia Gerber and Alexa Chung to Zoë Kravitz and Rosie HW, the celeb crowd have been knocking it out of the park with their enviable winter outfit formulas as of late. Whether it’s rushing to an event or simply coming home from the school run, there’s plenty to be inspired by, whatever sartorial dilemma you’re facing […]
9 “Cool Girl” Brands That Are Really Having a Moment
There are a ton of new brands that pop up in the fashion space, but it’s undeniable when some are really having their moment. Suddenly, they are stocked in every fashion insider’s wardrobe, are everywhere on my Instagram feed, are the conversation at fashion dinners, and are blowing up the editor Slack channel at Who What […]
11 Items That Feel Really Fresh for 2022
The old tropes of things being called “in” or “out” have become redundant, as we embrace more of an appreciation for personal style. That doesn’t mean there aren’t styling updates or fresh silhouettes to appreciate, however, and for spring 2022 there really is something for all tastes. In our Spring Summer 2022 trend report, Hannah […]