Enlarge / KRAKOW, POLAND – 2018/08/20: Social media apps with European Union flag are seen in this photo illustration. The European Commission is planning issue a regulation that allows to fine social media platforms and websites if they don’t delete extremist post within one hour. (Photo by Omar Marques/SOPA Images/LightRocket via Getty Images) Regulators in […]
Tag: advertising
Some Roku smart TVs are now showing banner ads over live TV
Enlarge / A Roku streaming box. It seems these ads aren’t appearing on Roku’s own hardware like this device; instead, they’re appearing on TVs that license Roku’s software platform. Some Roku smart TV owners are seeing banner ads appear over live content, according to a thread on the r/cordcutters subreddit. A user named p3t3or posted […]
There will soon be no more ads denying climate change on Google
Enlarge / A fire engine drives into air thick with smoke along Juniper Hills Road as the Bobcat Fire advances North into the Antelope Valley in 2020. (credit: Robert Gauthier | Getty Images) Late Thursday, Google announced that it is demonetizing content that makes misleading or false claims about climate change. As a result, content […]
Forget “App Tracking Transparency”: Facebook is making more ad revenue than ever
Faebook CEO Mark Zuckerberg. (credit: Facebook) For months, Apple and Facebook waged a PR war (with threats of a legal one) over App Tracking Transparency, a change in recent versions of the iPhone’s iOS software that will often limit how advertising-focused apps and companies can monetize iPhone users. Facebook’s original public predictions about App Tracking […]
Google and Microsoft agree to start suing each other again
Enlarge (credit: Halil Sagirkaya / Anadolu Agency) After years of relative calm, Google and Microsoft are tossing out their ceasefire, a move that—perhaps ironically—could bring each company additional antitrust scrutiny. The non-aggression pact, signed five years ago, let the two companies set aside their numerous lawsuits. It also created a process by which they could […]
Google will pay $268M, revamp ad platform to settle antitrust claims
Enlarge (credit: NurPhoto / Getty Images) Google is paying a $268 million fine and, in a first, has agreed to overhaul its advertising platform to settle an antitrust probe in France. After a two-year investigation, the French Competition Authority found that Google had used its ad-management platform for publishers to bolster its ad marketplace, where […]
Vizio TV buyers are becoming the product Vizio sells, not just its customers
Enlarge / Vizio’s 65-inch 4K OLED TV. (credit: Vizio) Over the past several years, TV-maker Vizio has achieved a reputation among home theater enthusiasts as the company that makes TVs that provide superior picture quality relative to their cost. While the most expensive TVs from Samsung and LG beat Vizio’s in quality assessment by reviewers, […]
96% of US users opt out of app tracking in iOS 14.5, analytics find
Enlarge / The Facebook iPhone app asks for permission to track the user in this early mock-up of the prompt made by Apple. (credit: Apple) It seems that in the United States, at least, app developers and advertisers who rely on targeted mobile advertising for revenue are seeing their worst fears realized: Analytics data published […]
Google of illegally tracking Android users, according to new complaint
Austrian privacy activist Max Schrems has filed a complaint against Google in France alleging that the US tech giant is illegally tracking users on Android phones without their consent. Android phones generate unique advertising codes, similar to Apple’s Identifier for Advertisers (IDFA), that allow Google and third parties to track users’ browsing behavior in order […]
State lawmakers override veto, become first in nation to tax online ads
Enlarge / None of these companies are keen to hand over a slice of their revenue to Maryland. (credit: Malik Evren | Getty Images) Maryland today became the first state in the nation to impose a tax on digital advertising revenue, overriding an earlier veto from the governor and incurring the wrath of piles of […]