Tech

Bitcoin’s massive energy use faces $5M shame campaign from environmental groups

A technician inspects the backside of bitcoin mining at Bitfarms in Saint Hyacinthe, Quebec, on March 19, 2018.

Enlarge / A technician inspects the backside of bitcoin mining at Bitfarms in Saint Hyacinthe, Quebec, on March 19, 2018. (credit: Lars Hagberg / AFP)

Bitcoin has a voracious appetite for energy, a foundational characteristic of the cryptocurrency that some environmental groups say they are hoping to change.

A new pressure campaign, called Change the Code Not the Climate , launched today, and it’s seeking to encourage bitcoin luminaries like Elon Musk , Jack Dorsey, and Abby Johnson, CEO of Fidelity Investments, to push for changes that would slash bitcoin’s energy use.

The campaign is being organized by advocacy organizations Greenpeace and the Environmental Working Group. Chris Larsen, who cofounded Ripple Labs, a cryptocurrency and payments company, has pledged $5 million to fund the campaign, though his participation is reportedly not on behalf of the company.

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