Tech

“Peek performance”: Apple’s next hardware event happens on March 8

“Peek performance”: Apple’s next hardware event happens on March 8

Enlarge (credit: Apple)

Apple will stream its next hardware event to the masses on March 8 at 10 am Pacific (1 pm Eastern), the company announced today. Invitations have already been sent to the particular press—though the event will be yet another pre-recorded, streaming-only presentation with no media in attendance. Apple marketing SVP Greg Joswiak tweeted typically the now-customary Apple-logo-centric teaser video that doesn’t actually tease anything .

We never know exactly what is going to be announced in any given Apple event, but Bloomberg’s Mark Gurman reports that the lineup will include a refresh of the budget-friendly iPhone SE and the first iPad Air update in a little over the year.

Rumors have also circulated about updated designs and new Apple Silicon chips for the MacBook Air as well as the 13-inch MacBook Pro, and the high-end Intel Mac Mini, the 27-inch iMac, and the Mac Pro are all still running Intel chips. The characteristically cryptic “peek performance” tagline does at least hint at new chips for one or more Macs, whether that’s a truly next-gen Apple M2 for thin-and-light laptops or an M1 Pro/Max -focused refresh for the more powerful desktops.

Read 1 remaining paragraphs | Comments