“We want to work diligently to build up a strong offering”.
You don’t have to be a genius or an ‘insider’ to figure out that Nintendo is planning more movie-style content beyond the Illumination-developed Super Mario film due in late 2022. From appointing Illumination founder Chris Meledandri to Nintendo’s board as an Outside Director, to persistant rumours that more projects are in development – most recently with Donkey Kong – it’s clear that a strategy is in place to further enhance key brands.
Throughout Nintendo’s recent investor Q&A certain phrases are repeated a lot, one of which is ‘visual content’ to reference the upcoming movie and more. Asked about the company’s plans to go further in this area, Shigeru Miyamoto was understandably careful to avoid detail but did highlight that it’s an important area for the company.
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