Enlarge (credit: adventtr / Getty)
A potential partnership between Apple and Nissan foundered due to disagreements over branding, the Financial Times reported on Sunday. Apple wanted Nissan to build Apple-branded cars, while Nissan preferred to keep its own brand on the vehicles.
In recent months, Apple has reportedly been looking for a partner to build an Apple-branded electric car. Last week, Bloomberg reported that negotiations with Kia (and its parent company, Hyundai) had ended without a deal. The Financial Times says that Apple has also “sounded out” BMW as a potential partner.
Apple reportedly held preliminary talks with Nissan, though the talks didn’t reach the most senior levels at either company:
Read 6 remaining paragraphs | Comments
