Enlarge / Very very recently, in a game industry not very far away…
Star Wars games will now be gathered together under the revitalized Lucasfilm Games banner. An announcement today on StarWars.com highlights the new Lucasfilm Games logo, which will appear in all future titles surrounding the Star Wars franchise. A new sizzle reel highlights some of those existing licensed titles, ranging from Star Wars Battlefront II to Sims 4: Journey to Batuu.
Gamers of a certain age may remember the Lucasfilm Games brand from the ’70s and ’80s, when it was used for original, internally developed games ranging from Rescue on Fractalus! to Maniac Mansion. The Games Group got folded into the newly formed LucasArts in 1990, a brand that became known for dozens of games, including many classic PC adventure titles.
By the time Disney purchased Lucasfilm for $4 billion in 2012, downsizing at LucasArts was already well underway, with the company mostly handling licensing for Star Wars games developed at other companies. Disney’s then-CEO Bob Iger noted that the company was “likely to focus more on social and mobile than we are on console” for games going forward, which wasn’t seen as a great sign for LucasArts or its Star Wars 1313 action-adventure game project.
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