Out of All the Beauty Launches in 2020, These Are the Ones I’d Repurchase
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It’s safe to say that the past year has turned the beauty industry on its head. Throughout my time as a beauty editor, I have written countless product round-ups, advising people what beauty products are worth their time and money, but never has that job been harder than it has been in 2020. The reality is, the past 12 months or so have dramatically changed our beauty habits.
At surface level, we have changed the sorts of products we’re buying (it’s definitely been a year of self-care), but beyond that, we’re also keen to make sure our money is being put to good use. We have waved goodbye to frivolous spending on products that don’t live up to their promises and instead are on the hunt for products that actually work. And this has been a particularly difficult moral to stick to as of late, considering the sheer mass of new products hitting the shelves.
With lots of the launches originally scheduled for the first half of the year having been pushed back, it’s understandable if you felt have overwhelmed by the amount of new products dropping over the last six months. With what felt like hundreds of new launches all coming out at once, all promising to do the same thing, there’s no doubt that 2020 has been a particularly tough year to navigate the ever-confusing world of beauty.
However, in a bid to cut through the noise, I have tried, tested and reviewed just about every new launch that came out this year in order to compile a list of the very best beauty products of 2020. So, whether you’re looking for the ultimate cleanser or a budget new mascara, keep scrolling for the new products that were so good, I’d buy them again.
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