Expand / / An AT&T sign out a Business office in Nyc. Roberto Machado Noa )
AT&T CEO John Stankey reported the business might offer mobile plans subsidized by ads, providing clients yearly reductions of $5 or even $10 in exchange for advertisements on their mobile phones. “I think there is a section of our client base at which given an option, they’d require some load of advertisements to get a $5 or even $10 decrease in their cellular charge,” Stankey explained in an meeting with Reuters yesterday. Stankey seemingly did not provide details on which form the advertisements would require.
According to Reuters, Stankey explained that AT&T’s ad-supported mobile programs could be released”a couple of years.” AT&T is currently doing backend work in its own targeted-advertising system that can increase the worth of these programs to AT&T’s ad-sales company:
AT&T engineers are producing”unified client identifiers,” Stankey stated. Such technologies would enable marketers to identify customers across numerous devices and serve them applicable advertisements.
The capacity to fine-tune advertising targeting will enable AT&T to market advertisements at higher prices, he explained.
Stankey also stated that a projected ad-supported variant of HBO Max could play an significant function in ad-supported phone programs, however he did not provide additional details, according to Reuters.
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