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If You Hate Heavy Facial SPFs, These Tinted Formulas Are Worth Knowing About

If you’re anything like me, you’ll know what it’s like to absolutely loathe everything about facial SPF. Not only does it feel uncomfortable, sticky and often greasy on the skin, but it also, more often than not, leaves behind a ghostly white cast and makes your complexion look impossibly oily. And don’t get me wrong—I […]

This Season’s Biggest Top Trend Comes Rosie HW Approved

Here at Who What Wear, we fancy ourselves as somewhat experts when it comes to spotting microtrends. The kind of looks that are distinguished by something as small as the texture of a fabric or the placement of a button. In the past, we’ve waxed lyrical on microtrends ranging from countryside prints to statement embroidered cardigans, […]

Of All the Cool Trends Out There, These Are the 11 Celebrities Actually Wear

With an access-all-areas pass to the coolest, newest and most in-demand items in fashion, celebrities don’t just follow trends; they have the power to spark them on a level not even the runways can muster. And while we’ve missed out on the red carpet looks that we usually see the stars wearing for glittering award shows […]