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9 “Cool Girl” Brands That Are Really Having a Moment

There are a ton of new brands that pop up in the fashion space, but it’s undeniable when some are really having their moment. Suddenly, they are stocked in every fashion insider’s wardrobe, are everywhere on my Instagram feed, are the conversation at fashion dinners, and are blowing up the editor Slack channel at Who What […]

I’ve Created the Perfect Autumn Capsule, and It’s Made Up of These 11 Pieces

A change of season is the perfect time for a wardrobe reset—and that doesn’t just mean buying lots of new things. The ideal autumn capsule wardrobe includes classics we revisit every year, such as buttery leather ankle boots, trench coats and knitwear, with small tweaks to make these classics feel updated. There are 11 items for […]

The Cult Dress Brand Fashion People Are Losing Their Cool Over

If I were to pick a specialist subject on University Challenge, it would probably be dress brands. Considering that I wear dresses around 90% of the time, I’ve become a bit of a dab hand at spotting new frock trends before they go mainstream, and my pastime of choice is uncovering fresh brands that create […]