Sorry, chunky boots. Apologies, puffer coats. Colourful knitwear is officially my fashion catnip this winter. Despite not usually being a bright-colour kinda gal, I’ve really found myself drawn towards the paintbox bright shades that took to the runway this season. The brightest of them all? Loewe. The brand well and truly embraced a rainbow of shades in its A/W […]
Good knitwear is essential this time of year. We’re not here for being inadequately dressed—we’d much rather throw on a cosy jumper over our wares instead of finding ourselves at risk of frostbite. And with so many brilliant woolly options out there, it’s never been easier to elevate your look with knitwear. Eni wears a […]
For the longest time, my lingerie drawer consisted of black bras, big knickers, and very little else. I’ll be honest, I never really bought into the whole pretty lingerie thing, even when I was a teen and La Senza was at its peak. Being a size 32G, my options are already limited. When I did […]
We’ll always take an interest in following trends, but when it comes to building out a smart, hardworking wardrobe, items that are a little more classic will always take precedence. That doesn’t mean your closet has to be chock full with the most basic of basics, but rather that you start to pinpoint which trends, […]
When it comes to French-girl hair, the philosophy remains consistent: The less you do, the better. French girls have a knack at making their hair work around their lifestyle (another day of dry shampoo? Pas de problème! Overslept? Embrace the bed head!)—exuding an effortless, undone aesthetic that never looks like they’ve tried too hard. In […]
It’s been an incredibly odd year and a half, don’t you think? Whilst I’ve done my very best to hold myself accountable for both mine and my community’s mental health, I have to be honest and admit that even I, a fashion influencer of sorts, have struggled to keep my wardrobe popping and “fresh”. It […]
Out of all the Black Friday sales, we would have to say that NET-A-PORTER is one of our most hotly anticipated. This year the offer certainly doesn’t disappoint, as there is 30% off classic coats, cashmere, beautiful boots and so much more. As per usual, we’ve been hard at work hunting down the best bits so you […]
The French-girl wardrobe is fascinating for a number of reasons: it’s simple, timeless, and effortless. And the quest for the right pieces to achieve it can easily become a lifelong endeavor. We could spend all day figuring out how to emulate the key elements that make French style so good, and if you’re a consistent Who What Wear reader, you know that we do spend a […]
Black Friday can be a real assault on your email inbox. Every brand you’ve ever bought anything from will be sending you constant updates about offers, and it’s easy to fall into the trap of buying something simply because it is a little bit cheaper. As with all sale shopping, it’s best to use it as […]
As more brands have sales throughout the entire month, Black Friday now seems like Black November. But today is the official date everyone waits in anticipation for. While some of the best clothing deals have already kicked off, & Other Stories, H&M and Mango are just starting. Fear not, though, as we’re only here to talk about […]