When a high street item starts garnering a certain amount of hype, it seriously piques our interest here at Who What Wear. That’s what happened recently, anyway, when word got around about how great H&M’s wide-leg trousers were. Last year we sold over 1000 pairs through the site and after delving deeper we realised that most styles […]
The fashion category that we editors like to call “It items” is not one that is usually known for its affordability, especially when it comes attached to a designer brand (which it often does). However, in recent years, fashion’s “mid-price” offering has expanded, with even the loftiest labels offering up pieces under £300. As you’d imagine, this […]
The next big non–skinny jeans trend is here, and it couldn’t be chicer. While skinny jeans will truly never die, nor do we want them to, we’ve spotted a number of emerging denim trends that are pretty much the antithesis of skinnies. We’ve already mentioned how flares and loose jeans are on the rise, and, well, we’re adding another […]
The thing about celebrity engagement rings is that the longer you read about them, the more skewed your perception of “expensive” becomes. A ring that racked up a £150,000 receipt is no longer considered to be worth a second glance when you compare it to one that cost a cool £7 million. In reality, though, […]
As beauty editors, we know that you have a hard time taking our recommendations seriously. Not because you don’t want to believe us but because of everything you have likely learned of beauty journalism. When I posted a Q&A on Instagram a few months ago, I was totally taken aback by how many people asked […]
Valentine’s Day is usually equated with various cheesy traditions: red roses, chocolates, champagne, extravagant dinner plans and manicured nails with mini-heart designs all over them. If heart nails are your thing, that’s perfectly all right, but if we’re being honest, they’re not really ours. So this year, we went on a mission to find a way to […]
Foundation is a bit of touchy topic here at Who What Wear. It’s not that we don’t like foundation; it’s more that we’re constantly on the lookout for the perfect formula. Because, if you’re asking me, the perfect foundation hasn’t been created yet. Sure, there are plenty of wonderfully glowing and wearable ones around, but as far […]
What I’m about to report isn’t exactly new information, but it’s pertaining to a trend that has maintained its popularity for around two years now, and that’s worth documenting. The trend is crew socks, and the way in which celebrities can’t stop wearing them is with leggings (and basically any shoe style, from slides to sneakers to Uggs). So […]
There’s no denying that making plans in winter can be tricky. Leaving heated homes to venture out into the cold can make it more tempting to send those “sorry, I’ve double-booked myself” messages. But careful planning and outfit prep make it easier to attend those dates in your busy diaries. The joys of winter (including […]
Historically, the world of Instagram fashion has been divided into two camps: the beige-clad minimalists whose idea of a dream wardrobe is 100% The Row and the style extroverts who love a good print clash and live by the dictum “more is more.” While this division still exists, in recent years, it feels like the boundaries have blurred, […]