LifeStyle World

The Skincare Brands We Think Are Worth Spending a Little Extra On

Whether you’re looking to smooth, hydrate, plump, or bestow radiance, finding the perfect skincare to suit your derma needs isn’t always easy. With thousands of creams, serums, and oils to choose from, the choice can be overwhelming, to say the least, which is why many of us will make our selection based on the formula we can afford at that […]

LifeStyle World

The Best High-Street Buys We’ve Seen on Instagram This October

The team at Who What Wear UK prides itself on uncovering cult items before they’ve even made it off the production line. We’re keen, to say the least, and a great portion of our time is spent documenting and analysing the Instagram posts of the thousands of cool women we follow on Instagram for high-street sightings. […]

LifeStyle World

Zara Makes Lingerie Now and Everything Looks So Expensive

Although Zara releases new pieces on an almost daily basis, it’s rare that they create an entirely new category, but today is an exception. That’s right, Zara makes lingerie now and all I can say is worth the wait. The collection (entitled The Female Gaze) of bras, underwear, pyjamas, shapewear, nightgowns, and loungewear was clearly designed with comfort in mind, […]

LifeStyle World

Rosie HW Just Shared Her Winter Coat Collection—and We’re Obsessed

Considering her wardrobe is filled to the brim with Bottega Veneta, it is easy to see why people everywhere covet Rosie Huntington-Whiteley’s iconic style. The model is known for mixing sleek, minimalist pieces with statement accessories and often opts for timeless shades of black, white and beige. In what has become her signature Instagram post, this week […]

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Julia Roberts’s Style in Notting Hill Is So 2020

It’s been 20 years since Julia Roberts and Hugh Grant hit our screens in Notting Hill, and not only can you see the film’s lasting legacy outside houses with blue doors in West London (this remains a key tourist photo op), but you can also see it in our wardrobes. Julia Roberts’s character, Anna Scott, […]

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These 40 Holy-Grail Beauty Gifts Come With Our Editors’ Seal of Approval

At Who What Wear, shopping is what we do. It’s what we’re good at. And if you’re currently reading this, we have a hunch that you appreciate all forms of retail therapy just as much as we do. We trust, then, that the term “Christmas shopping” isn’t going to make you break out into a […]

LifeStyle World

How to Cure Dry, Cracked Lips, According to Someone Who Really Knows

While the colder months definitely come with their advantages (I am so ready for cosy nights in, wrapped up in a blanket), for many of us, the sudden drop in temperatures can also prove troublesome, especially when it comes to our beauty routines—most notably, our lips. Personally, I am not someone who suffers with dry skin. If anything, […]

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All of the ’90s Fashion Trends That Are Still Around in 2020

The resurgence of ‘90s fashion has resulted in a truly mixed bag of emotions. While the ’90s can be credited with providing us now-favourable slip dresses and kitten heels, there’s also a raft of trends we’d like to keep in the past. After reaching out to the rest of the Who What Wear team, we […]

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These Are Officially the Most Popular Brands of 2020 so Far

Twenty-twenty has been quite the year, hasn’t it? If I asked you to think back when we were all talking about Tiger King and Normal People, I’d wager you’d say that was in 2019, such is the time-defying power this year seems to possess. Did you even realise that it was this year that Parasite won the […]

LifeStyle World

These 23 Hairstyles Prove Long Bobs Always Look Chic

Probably one of the most overlooked hairstyles out there is mid-length hair. Between short pixies and chin-grazing cuts, to long, lustrous tresses, often we forget just how chic mid-length hairstyles can be. But right now, that seems to be changing. Chances are if you’re anything like us, you’re looking for a way to freshen up […]