I don’t know about you, but the announcement this week about the road map for easing restrictions has meant that all I can think about is summer. If like me you’re dreaming of afternoons in beer gardens and summer parties with friends, then you might already be searching for the perfect summer outfits for our return […]
As far as shopping experiences go, finding a great pair of jeans on the high street used to be tough (IRL or online, tbh). But over the past few years, there’s been an influx of affordable styles, lengths and shapes that suit every body shape. It’s no longer good enough that “cheap” jeans should feel […]
As you may know, we have quite a thing for French-girl style over here at Who What Wear—from the cool brands they love to the investment pieces they always wear along with the trends they adopt (and those they don’t)—our appreciation for the French-girl wardrobe runs deep. As a Francophile myself who has always longed to live in […]
There’s something we love about an edited capsule collection, especially when it comes from the high street. Often, thoroughly searching through webpages for those special standout pieces that tick both the timeless and trend-led boxes can be time and energy consuming. So when a brand does the hard work for us, and collates its premium […]
From sweeping fringes to choppy bobs, hairdressers are predicting that there will be plenty of hair transformation fun to be had in 2021 once salons reopen. Unless you’re brave enough to cut your own hair at home, of course. But what about when it comes to colour? Well, unlike some of the more low-maintenance hairstyles that are already trending this year, it looks like consumers are […]
Over the past five days British brands have been showcasing their autumn winter 2021 collections as part of this season’s digital-only London Fashion Week. It looks a little different than usual—there’s no spectacular venues, no street style, no audiences whatsoever—however this does mean that the focus is solely on the clothes and creativity. There is […]
It’s been a long time since I’ve worn makeup (aside from dabbing a little concealer under my eyes for early morning school drop-offs that is). With almost a year spent working and staying home, you would be right to assume that my makeup bag has started gathering cobwebs in the corner of my bathroom. As someone who never […]
Chloé has a habit of creating cult handbags. It all started in 2005 with the slouchy Paddington featuring a gold padlock. In fact, you could say that the epic waiting list it caused was one of the triggering factors behind It bags even becoming a thing in the first place. Fifteen years later, the accessories department […]
There’s a misconception that you can’t find classic wardrobe items on the high street. That the pieces are too trend-led, whose appeal will fade when new sartorial movements come into play. However, we’re here to prove otherwise, and we have the evidence to back it up. All of our favourite high street brands are known […]
How do you buy good-quality, expensive-looking pieces without breaking the bank? As a fashion editor, it’s a question I’ve wrestled with for many years—from my time at university right up to the present day. Over the last couple of years, it has also become a pressing issue faced by the wider fashion community, as people attempt to […]