LifeStyle World

The Entire Who What Wear Team Loves This Secret Zara-Owned Brand

Uterqüe is hardly a new label. Inditex, which owns Zara, created the sister brand and launched it back in 2008. It’s a firm UK fashion-editor favourite (even though it remains a relatively “insider” brand). Like Zara, Uterqüe creates trend-led pieces that look like they belong in a street style gallery. The label was initially focused on accessories, and […]

LifeStyle World

7 Autumn Accessory Trends That Are Already Taking Over

I always used to believe I was a shoe person, until I realised I also equally appreciate bags, and earrings and any other type of accessory going, to be honest. It’s safe to say, when it comes to getting dressed there are no shortage of options for that final flourish these days, but deciphering which new styles to […]

LifeStyle World

These 19 Marks and Spencer Home Décor Buys Look So Expensive

It seems crazy to think that just a few years ago, the high-street homeware scene was seriously lacking. Zara Home was still to go big here on Brit soil, and H&M’s offering barely reached past the token candle or rattan place setting. But now, thankfully, there are so many great homeware departments to explore in our favourite affordable shopping hot […]

LifeStyle World

This Is How the Coolest Minimalists Are Dressing Now

More than ever, the fashion industry has become one defined by binaries. On the one hand, you have the “throw everything at it” maximalists, many of whom only exist on our Instagram feeds or immortalised on the pavements of fashion week, and whose look is spearheaded by the likes of Alessandro Michele at Gucci and Demna Gvasalia at Balenciaga. On the other […]

LifeStyle World

These 6 Swimwear Trends Are About to Hit the Big Time

With an ever-changing traffic system, travel plans have been few and far between for many this year. However, with the likes of Ibiza and Malta just added to the green list and lots of you heading to British beaches, many will suddenly be looking for new swimwear. Shopping for a bikini or swimsuit can be very difficult, which […]

LifeStyle World

ASOS Just Dropped the Chicest Version of This Summer’s Key Sandal Trend

The moment we saw cage (or fisherman) sandals on Instagram back in 2020, we knew that they were destined for style success, and, lo and behold, they have certainly lived up to their potential this year. Though in mainstream terms, they are still considered a niche trend, they have quickly made the rounds of fashion’s tastemakers, who have been drawn in […]

LifeStyle World

I Just Created 6 Excellent Summer Outfit Ideas From H&M

My first job straight out of college was working as a fashion assistant in New York. Between dealing with student loans, navigating the sky-high rent in one of the most populated cities in the world, and just trying to find my footing in a new sophisticated world, I had to be very careful about how I […]

LifeStyle World

30 Items From Zara, & Other Stories and COS That Stopped Me in My Tracks

Grece Ghanem wearing a blue COS dress. As life slowly returns to normal, pubs and restaurants reopen and international travel begins to look like an option again for some this year, I’m finding myself revisiting new-in sections with a newfound interest now that I am wearing more than just jogging bottoms. There are three high-street […]

LifeStyle World

I Wear a Different Perfume Every Day, But These 12 Earn Me the Most Compliments

My perfume collection is extensive. As a beauty journalist, I receive a lot of perfume. As long as any given scent doesn’t make me turn my nose up at first sniff, I’ll usually add it to my shelf. The reason for this being that my job is to try as many products as possible and get a feel […]

LifeStyle World

The 3 Coolest French Women Just Told Me What They’re Buying Right Now

We’ve never been shy of hiding our love of how French women dress. Yes, I know it’s a cliché to want to know their secrets but honestly they really do just nail it. Over the many many years I’ve spent on Instagram getting outfit inspiration I can safely say that I often return to the French influencers […]