Tucking your jeans into your boots is not a new trend; this we know. However, it is a trend that’s been on ice for the last few years. In fact, it’s been lying largely dormant since the noughties, but now, thanks to a host of trend trailblazers, the combination is back and considered to be […]
Tag: Ulta Beauty
This Is Why Nostalgia Is Set to Be One Of 2022’s Biggest Beauty Trends
If you’d have asked women 100 years ago what they anticipated beauty trends would look like in 2022, they’d probably have predicted something along the lines of the other-worldy aesthetic of Y2K beauty. Things like glitter, tinsel and shimmer might have graced our faces and hair as we whizzed about in flying cars and fuelled up […]
These 7 Trendy Basics Officially Make Every Outfit Cooler—Here’s the Proof
My closet is lined with everything from investment buys to everyday staples, but trendy fashion basics are what really fuel my everyday outfits. I’m talking about everything from oversized button-down tops to two-tone polos to basketball sneakers that I’ve been living in, but I could go for some fresh upgrades. That’s why I’m eyeing all […]
The Staples Our Editors Buy at Marks and Spencer Every Season
When it comes to British fashion institutions, you don’t get much more iconic than good ol’ Marks and Spencer. It’s been there for us at every stage of life—from school shoes and first bras to grown-up winter coats and fail-safe accessories. Not content to be known just for its underwear offering, however, this high-street giant has […]
The 6 Boot Trends I Predict Everyone Will Wear in 2022
Boot season used to be confined to the winter months, but not anymore. From cowboy boots at festivals to knee-highs worn with mini hemlines, fashion types have cemented boots as a year-round shoe staple. Of course, this isn’t news to Brit girls—our changeable weather (even in the height of summer) means that we keep our boots […]
Hannah John-Kamen’s Skills Include, But Are Not Limited to, Kicking Butt
Some people have dealt with the last 18 months of the pandemic and lockdowns by partaking in simple pursuits such as binging every episode of Succession or embarking upon a couch-to-5k mission. But for British actress Hannah John-Kamen, the solution to COVID-19 angst was to kick zombies in the face. “I shot two movies, Unwelcome […]
’70s Hairstyles Are Having a Moment—Here Are 20 Looks for Major Inspiration
If I could live in any decade, it would hands down be the ’70s—not because I find anything about the way of life particularly endearing, but rather I’m absolutely head over heels for the aesthetic. From flared jeans to supersized sunglasses, when it comes to ’70s fashion, I’m all in. However, as a beauty editor, I feel somewhat […]
Y2K Beauty Is Set to Make a Major Comeback In 2022—Here’s All the Inspo You Need
It’s true that the re-emergence of era-defining trends in the worlds of both fashion and beauty is nothing new—this year alone we’ve seen the rise of charmingly retro ‘70s-inspired nail art, ‘80s-esque colour block eyeshadow and ‘90s hair accessories to name a few. But there’s something about trends rolling around again when you truly lived them the […]
These Makeup Trends Are Unexpected, But They’ve Been Huge in 2021
Here at Who What Wear, we love taking inspiration from the trends that have defined the year. Experimenting with all things fashion and beauty can be cathartic, fun, and a great way to spike your creative juices. And what better time than the final months to look back at this year’s greatest hits? We’re already champing at the […]
Hello, New Winter Outfit Ideas—We’re Trying You Next
There’s a strong chance you have a few winter outfit formulas you turn to on the regular. For me, it’s a chunky knit, jeans, flat boots and an oversized jacket. Well, if you’re looking for a few fresh ideas to switch it up a bit this season, you’ve landed in the right spot. Below, I’m showcasing a range […]