As we wave goodbye to one year and welcome another, there are certain traditions that we all like to indulge in. You might be busy planning your NYE outfit or hurriedly making lists of your resolutions. Us? We’re focusing on one of our own much-loved traditions here at Who What Wear UK: our annual dress […]
If you weren’t already an avid H&M shopper before 2021, chances are high that you probably are by now. Despite an increasingly difficult market to succeed in, the high-street mega-brand has only gone from strength to strength this year, continually wooing us all with affordable basics, statement sellouts, conscious collections and, of course, all those collaborations. The design […]
Following an almost two-year stint at home, or at least close to it, we’re keen to start travelling again. Especially now that’s it’s actually possible (albeit with some restrictions still in place) and preferably to a dreamy, far-off destination. But after not travelling much for so long, we sort of forgot about the one aspect of […]
It’s not clear who or what decides which brands will be the most talked about of the year. Really, it comes down to a heady (and often random) mix of things like instant catwalk buzz; influencer, celeb or fashion-girl backing; award nods and impressive designs. Nailing one of these can lead to a murmuring under the surface, but nail […]
For some, the past 18 months or so has proven to be a good time to invest in the kind of wardrobe additions that you’ll not only enjoy wearing right away but that you’ll also love forever. With disposable income re-routing from holidays or dinners out to considered fashion and accessory purchases, there has been a noticeable rise reported […]
There’s no set way to do New Year’s, and over time, everyone develops their own traditions. Whether it’s watching fireworks along the Thames, sipping cocktails with old friends or cosying up with a cup of tea, it’s the perfect excuse to let your hair down and celebrate with your favourite people. This year, team Who What Wear all […]
Jennifer Lopez is an icon in so many ways— singer, actor, age-defying beauty— but it’s her fashion that we’re deep diving into today. Back in the late Nineties she championed the strappy red carpet slip dress, making a name for herself amongst the fashion crowd and mingling at magazine parties with the likes of Donatella. With the […]
NA-KD has over 3.1 million followers on Instagram, so we’re not entirely sure we’d call it our best-kept secret. But compared to Zara’s 47.7 million, it definitely still falls into the lesser-known category. When we asked our non-fashion friends, hardly any of them were familiar with the affordable brand, so we wanted to take a second to […]
With all of us spending more time at home in recent years, it’s understandable that we’ve become increasingly obsessed with interiors. Yes, pride in our homes has always been a thing, but with our houses now our office spaces, too (for many of us), it’s placed even more importance (and worth) on creating a sort […]
They may say that the French have a certain je ne sais quoi when it comes to fashion, but in our opinion, nothing beats a London girl’s wardrobe. Maybe it’s the eclecticism or originality ingrained in British fashion, or maybe it’s the determination in the face of the erratic seasons and demands of city life. Either […]