If you’re a regular reader of Who What Wear, you’ll know we like to seriously consider the trends we buy into as editors. Because we see an awful lot come and go, it’s not unusual to see the office (or our Zoom meetings) filled with a team dressed purely in classic capsule basics. But we’re only […]
The love for dewy skin in beauty is nothing new, but as a perpetually shiny girl I promise you there is a huge difference between looking shiny and dewy, juicy skin. My T-zone, especially around my nose and chin, gets greasy really quickly so I always have to have a face powder in my bag (no matter […]
Princess Diana’s style has remained one of the biggest influences in the fashion world over the past 30 years with a number of her outfits proving as iconic now as they were when she first wore them. Whether you realise it or not, so much of what we wear today is inspired by the royal’s fashion […]
It sometimes feels like you could spend forever searching for the perfect wardrobe items. The perfect white T-Shirt, the perfect pair of jeans, the perfect cashmere jumper… it can get exhausting. But when you find those pieces, and start building your ultimate capsule wardrobe— it seriously pays off. You end up with an edit of […]
Ahhh, that post-Christmas, pre-new year lull— you’ve probably watched most of Netflix by now, caught up with all your favourite Who What Wear articles and indulged in a little sale shopping— right? If you’re anything like us, you’ve probably also spent more time in pyjamas and loungewear than not over the past week or so and the […]
I’ll be the first to admit that sometimes fashion moves annoyingly fast. A trend or item that was everywhere one day can suddenly all but disappear when fashion people or celebrities move on to the next buzzy thing. It’s especially annoying because a lot of It items are quite pricey. But that’s not the case with everything. Some It items […]
Denim is the cornerstone of many of our wardrobes. From dresses and jumpsuits to jackets and, of course, jeans, it’s the timeless trend we’ve depended on through every decade since the 1930s, when Levi’s introduced the world’s first pair of jeans designed exclusively for women. We counted on it through the ’90s when head-to-toe was the way to go and […]
Finding the perfect pair of jeans is one of life’s great mysteries. The search can take years, and then by the time you find them the trends have changed, or your body shape fluctuates (totally normal) and that dream pair doesn’t quite fit anymore. While searching we spend hours in changing rooms getting flustered, or over-ordering online only […]
This summer, I got my hair bleached lighter than I ever have before. While I’ve tentatively dipped my toe in hair lightening in years gone by, this time round, I went for a few levels brighter than my usual. For my balayage appointment in July, the base was blonde and then toned to a gorgeous […]
If there’s one way to get a read on what we’ll actually want to be wearing next season, it’s by examining the street style trends of the previous fashion month. Yes, what comes down the catwalks is important too; but often it’s what’s happening outside the shows that carries more influence. Especially on our day to […]