If you spent the downtime over Christmas break like I did (catching up with Instagram while binging Netflix, obviously), then you will probably have spotted one jumper cropping up again and again. Ganni’s scarf-neckline cable-knit jumper is a thing of beauty, and it is a piece we would definitely consider to be a modern classic here […]
Tag: Ulta Beauty
9 Designer Coats to Buy Now and Love Forever
In our experience, coats are one of those wardrobe staples that really pay dividends when you invest a little more money in them. Of course, that doesn’t have to mean four-figure sums. Rather it could mean hand-selecting premium brands that know how to deliver time-tested designs. Some of fashion’s most famous outwear icons include the Max Mara […]
I Wear This Item Every Single Day—Here’s How I Keep It From Going Stale
If you live in Britain, you likely own around 407 jumpers. Okay, I’m exaggerating, but with a cooler climate and depleting hours of daylight, they’re basically a second skin for those of us who call this little island home. However, volume doesn’t always equal enthusiasm, and when it comes whipping up a jumper look for […]
These 7 Affordable Winter Basics Are the Foundation of Every Great Outfit
I’m one of those summer people who prefer winter clothes. Let me explain: While I love the feeling of the sun on my skin, barbecues and longer days that the warmer months bring, I get the most joy from autumn/winter outfits. Playing around with layers, embracing cosy knits and picking The One when it comes to a […]
Arket Have Just Updated Their Cult Puffer Coat and It’s So Good
Arket’s puffer coats have become somewhat of a cult classic in fashion circles over the past few years. If you remember, we reported on just how good the brand’s Long Down Puffer Coat is towards the end of 2021 when Who What Wear UK Editor, Emma Spedding, chose it over all the rest when searching for the […]
11 Luxury Pieces That Are Worth the Investment
Once, the role of a fashion editor was all about covering newness. However, we think that just as much (if not more) focus should be given to classic pieces you’ll wear again and again. Throughout January here at Who What Wear, we will be focusing on these classic fashion items, helping to answer the one shopping question we […]
I Live In My Arket Jeans—Here Are 5 Outfits That Keep the Spark Alive
I love jeans, specifically my pair of white barrel jeans. Don’t be put off by the name; they’re much more versatile than they sound. The Arket pair that I own are brilliant because the denim is thick and sturdy, and they have a high-rise fit, so they are really comfortable to wear. The wide barrel shape […]
I Left the Fashion Industry—This Is How It Changed My Style and My Confidence
Basma Khalifa is a director and film maker who believes in telling stories for under-represented young people, and she is also a journalist and stylist. Here Basma writes about how leaving her role in the fashion industry impacted how she gets dressed and actually helped her to find her confidence. From my experience, choosing to work in […]
I’m Going to Zara for All My 2022 Outfits
I can guarantee you click on the Zara app/website to either 1) buy a new outfit or, 2) browse for outfit inspiration. While the second option may indeed lead to the first, some of the outfits are easier to copy IRL that others. And there’s no denying Zara’s stylist always know how to create a […]
The Surefire Way to Make Your Winter Ensemble Look More Expensive
Is there anything more luxurious looking than a winter white outfit? This neutral hue has the ability to make every ensemble look seriously expensive. It may be cold and dreary out, but your outfit says, “I’m not giving in just yet” and looks undeniably chic. Not only does a winter white outfit look luxe, but it can also be […]