As we approach the end of January (where did that month go?), the sales may be a distant memory. You may believe the best bits are long gone, but this is where you’re mistaken. Sure, the most eager of shoppers will have had their baskets full of bargains weeks ago, but some of the best […]
At the risk of sounding like a broken record, how great is H&M right now? The brand has always been one of the biggest high-street hitters, but over the past few seasons, it has surpassed even itself. What makes H&M stand out from other affordable fashion retailers is that it doesn’t merely follow the trends […]
Some people can play piano beautifully or make a mean Victoria sponge, while others are amazing at any sport they put their hand to. But me? I can pick an expensive-looking fashion item from a line-up of high-street pieces. I know, with great power comes great responsibility, right? Ok, but seriously, it’s turned out to […]
The world of Instagram is a funny place – one minute we’re liking a picture of a puppy, the next we’re delving into someone’s living room interiors and in quick succession, we’re shopping. We have everything at our fingertips, and something we will always appreciate (as well as cute pets) is the ability to find […]
If you haven’t done so yourself, let it be known that taking photographs of your shoes is hard work, especially when you want to convey how chic they are in real life. I don’t know if I’ve done them justice, but please don’t let my photography skills (or lack thereof) distract you from the brilliance […]
Listen, I know most of us have been in throw-on-and-go mode for the past few years, and that doesn’t seem to be changing anytime soon. Although some might miss getting dolled up on the daily, I know there’s a select few of us who are actually living our best lives wearing little to no makeup every day—sue us. […]
Spotting a single trending buy can sometimes be like looking for a needle in a haystack, and it’ll take weeks of running through Instagram with a fine-tooth comb to stumble across a noteworthy style. Other times, however, you need merely glance over your feed to see that a product is really popping off. Well, this has certainly been the case with a certain A/W 21 Totême jacket, […]
When a high street item starts garnering a certain amount of hype, it seriously piques our interest here at Who What Wear. That’s what happened recently, anyway, when word got around about how great H&M’s wide-leg trousers were. Last year we sold over 1000 pairs through the site and after delving deeper we realised that most styles […]
The fashion category that we editors like to call “It items” is not one that is usually known for its affordability, especially when it comes attached to a designer brand (which it often does). However, in recent years, fashion’s “mid-price” offering has expanded, with even the loftiest labels offering up pieces under £300. As you’d imagine, this […]
The next big non–skinny jeans trend is here, and it couldn’t be chicer. While skinny jeans will truly never die, nor do we want them to, we’ve spotted a number of emerging denim trends that are pretty much the antithesis of skinnies. We’ve already mentioned how flares and loose jeans are on the rise, and, well, we’re adding another […]