For my birthday last year, instead of shopping for a new dress, I decided to dig deep into the archives of my own wardrobe. If you haven’t done this recently, I highly recommend as I found hidden gems that deserve to be taken notice of. One being the H&M knitted midi dress I first wore […]
Tag: Ulta Beauty
The Elevated Basics Brand That You Might Not Have Heard Of
When a fashion brand sees a spike in popularity (or, let’s be honest, goes big on its paid advertising), it’s usually quite obvious. It typically starts out on the feeds of industry heavy-hitters before trickling down the sartorial food chain, and before you know it, you can’t scroll through Instagram without seeing a *insert buzzy It-brand* buy. But, every now and then, […]
The 12 Best Moisturisers for Over-40 Skin, According to Experts
During my years working as a beauty editor it has become increasingly apparent that there’s one skincare product that people are obsessed with above all others—moisturiser. There’s no doubt that questions about which moisturisers are genuinely worth the money are some of my most frequently asked, and it’s really no surprise when there are so many on […]
Faux-Leather Trousers Can Be Tricky to Style, But These 5 Outfits Are Perfect
I don’t know about you, but post-lockdown, I simply cannot deal with being in uncomfortable clothes. Now, I know drawstring and elasticated-waist trousers can be divisive—I have friends who love them, and others won’t go near them—but in an on-trend faux-leather fabric, I think they look pretty chic. And you know what I’m going to say—they’re just […]
10 Chic Haircuts That Look Amazing With Thick Hair
Here at Who What Wear UK, we’ve dedicated huge amounts of time to digging out the best cuts, colours, styles and products—from hair-thickening shampoos to volume-boosting powders—to enable thin hair types to get thicker-looking strands fast. However, while I often get lots of questions about quick fixes to fake bigger hair, I’m here for those of you who already have naturally thick locks […]
I Went Street Style–Spotting in Edinburgh, and These 16 Winter Outfits Wowed Me
It’s easy to get caught up in the world of social media, but looking through a filtered lens doesn’t give you the most accurate depiction of what’s happening around you. I find this to be acutely true when it comes to fashion—temperatures can be in the minus and the rain thundering down, but the outfits you […]
Jennifer Lopez Found the 2022 Way to Wear a Maxi Skirt
Jennifer Lopez is no stranger to the maxi-skirt trend. In fact, just a couple of weeks ago, we pointed out that she swapped the more common midi skirt out for a long one while out shopping with her daughter. And this week, for a night out with Ben Affleck, she did it again. But this time, her […]
6 Trends French Girls Are Wearing to Kick Off 2022
When you follow a lot of French fashion girls on Instagram, not only do you get excellent outfit ideas, but you also get the added bonus of having beautiful Paris scenery in your feed. How can you beat that? Many of us haven’t been out of the country in two years—myself included—so travel wanderlust seems to be […]
These 4 Street Style Trends Instantly Dominated Copenhagen Fashion Week
Nothing gets your creative energy flowing quite like a trip to Copenhagen. The Scandi city is rife with talented designers, well-dressed fashion lovers, and plenty of inspiring scenery. The fall/winter 2022 shows during Copenhagen Fashion Week definitely didn’t disappoint, with local and international industry insiders descending upon Denmark wearing the coolest looks to date. Fringed leather? Check. […]
I’m the Same Age As Carrie Bradshaw and I Wanted So Much More From Her Style
It was the most memorable scene from the series finale: Carrie Bradshaw coming to the Pont des Arts Bridge in Paris, a spot where she and Big had finally professed their love for each other, to scatter his ashes. And it was a poignant moment in more ways than one – because in saying goodbye […]