For some reason, linen has never really been a fabric that I’ve warmed to. I think it’s due to my reluctance to buy clothing that is so obviously restricted to the summer months which, in UK terms, usually means a period of about eight weeks. I’d much rather buy something I can justifiably wear all year round. Historically, I […]
Tag: Ulta Beauty
I’ve Worked in Fashion for 15 Years and Finally Found My Summer Capsule
Something very exciting has been happening at Who What Wear HQ: we’ve been designing a sustainable summer capsule collection in collaboration with our very own community of readers and fashion super-fans. There’s still time to influence decisions and get access to the collection before everyone else—join our Facebook or Slack groups, and keep reading to discover more. Over the […]
9 Nail Polish Colours That Make My Outfit Look Expensive
There are boatloads of fun nail trends happening in the beauty world right now: mismatched shades on every finger, primary colours, neons. But what if your goal isn’t necessarily to look trendy or “fun,” but to look, dare we say, expensive? Playful nails aren’t always the move, especially if you’re going to a job interview […]
These 12 Suits Are Beyond Chic, and the Easiest Way to Look Polished This Summer
At any given time, a quick scroll through the most stylish Instagram accounts will prove that there’s one outfit that simply cannot be ignored this spring/summer season. The humble trouser suit, once synonymous with corporate workwear and stuffy offices has well and truly made its name in fashion as a wardrobe staple, especially so over the past […]
Trust Me—These Basket Bags Will Look Good With Every Single Summer Outfit
In my homeland, Ghana, an abundance of palm grows far and wide across the continent, which subsequently makes raffia one of the humble cornerstones of the bustling economy. It carries the load of labourers with ample provisions and is also used to tote everyday essentials. Although the millennia aged woven technique has gained popularity of […]
Autumn/Winter 2022 Trends: The 15 Fashion Looks You Need to Know About
The overarching mood of autumn/winter 2022’s fashion trends can be summed up in one word: nostalgia. Now, nostalgia comes in many different forms depending on your age, experiences and interests. Whatever you might associate with happier, simpler times has likely been translated onto the runways for the upcoming season because the creative collectives in New York, […]
5 Summer Shoe Trends That All of Our Editors Are Seriously Into
When it comes to event dressing, we find it’s all too easy to focus so much on finding the perfect dress or outfit that your shoe choices can get left to a last-minute panic. It pays to get ahead when it comes to shoe shopping, as not only does that give you time to wear in your […]
Insert Flame Emoji: Here Are the 5 Hottest Swimwear Trends for 2022
If ever there was a swimwear season for travel restrictions to be reduced and our suitcases to reflect the excitement, it is this year—2022’s swimwear trends are ready to go. I am a self-confessed swimwear obsessive and after over a decade as a buying director for my own swimwear business, I’m always on the lookout […]
This Hair Wand Gives Salon Worthy Waves – And It’s Only £35
During my time as a beauty journalist, I’ve been lucky enough to try out lots of hair tools. Having worked on a specialist hair magazine for two years, I’ve sat in the chair of many a hairdresser, who’ve talked me through their favourite hair wands, hair tongs and hairdryers to achieve that salon magic they […]
The 2000s Fashion Trends Everyone Will Wear This Year
If you grew up in the 2000s, you’ll probably be surprised to hear that the decade’s fashion trends are once again popular. I was born in 1994, and if you ask me, the decade still feels like it happened just yesterday. I grew up watching Britney Spears music videos and vying to get my hands on […]