These days, if I actually purchase something, it’s usually Monikh’s fault. The London-based influencer just has a knack for hunting down truly useful, chic, ultra-versatile items that go the distance. When you see her wearing them in person (or on Instagram), it’s hard not to want her chosen edit for yourself. When so much of social […]
Tag: Ulta Beauty
I Never Knew I Needed a Primer Until I Tried This One
As much as I love beauty, I’m also the laziest person when it comes to my makeup application. I am all about that easy, low maintenance look, which I’m sure is just a cover for my unwillingness to engage in a beauty routine that will take me any longer than five minutes. One step I […]
7 Easy and Simple Makeup Looks I’m Copying Right Now
Make-up needn’t be complicated, and sometimes, it’s the simple makeup looks that work the hardest. Streamlining your make-up look not only saves time as you’re rushing out of the door, but as a result, it can also look more refined and understated. It’s the equivalent of removing an accessory when your outfit is looking a […]
9 Summer Microtrends That Are Going to Last—I Promise
There are some microtrends that have are so clickbait-y, so purposefully created for the internet and social media feeds, that they die out before they’ve even had much of a chance to reach a wider audience. It’s probably for the best, as many of Instagram or TikTok’s most “liked” items can be hugely unrealistic for day-to-day […]
5 Spring Styles That’ll Lift Up Your Outfits Any Day of the Week
Is anyone else struggling to find a free date in the diary? Our weekends are already filling up with weddings, brunch dates, festivals, summer soirées and more. Events are well and truly back, but with so many occasions coming up, how do any of us know what to wear? This is where Karen Millen enters […]
Every Polished Dresser Owns a Trench Coat— Here’s 25 High Street Styles We Love
There are some items in fashion that transcend all trends, eras and personal styles— a trench coat is one of them. Like a good breton, Gucci loafer or Chanel handbag, a classic trench remains one of those perennial wardrobe pieces that doesn’t age— one we reach for every year to elevate all our outfits. Purchase […]
I Snuck In to H&M on My Lunch Break—These 16 Trendy Pieces Came Home With Me
I shop online a lot. It’s part of the job as Who What Wear U.S.’s fashion market editor. Every day, I scour the internet to unearth the best new-season fashion finds that are trendy, cool and worthy of your money. While most of my days are spent finding shopping picks on the computer, personally, I still love going into […]
10 Under-the-Radar Dress Brands Our Editors Wish They Could Keep a Secret
Nicole Richie wears a dress from Taller Marmo. Unearthing lesser-known dress brands is something we relish in the challenge of. Of course, that doesn’t mean we completely turn our backs on the labels we already love and have served us well in the past—think Rixo, Self-Portrait, Reformation, and Ghost, to name a few. But, when […]
Kendall Jenner Just Wore 2 Dress and Shoe Combos Everyone Will Copy
Our emails and Instagram DMs are always flooded with styling questions and requests for edits, and the one topic that we seem to be asked about the most is what shoes to wear with dresses. This is why today we have published an entire story filled with options that we rate. For the past few years, […]
Trust Us—These Are the 9 Brightening Serums That Beauty Editors Swear By
If there’s anything that beauty editors are forever in pursuit of, it’s healthy-looking, radiant skin. While some glowing makeup trickery can help you feign a healthy glow, the best course of action to achieve an even-toned, radiant complexion is skincare, and more specifically, a brightening serum. First things first, let’s define what we mean by […]