I must admit something: I don’t have a TikTok. I know as editors, we’re always staying on top of the next It thing—be it shoe trends or the newest social media platform. But as someone who already spends an excessive amount of time tweeting about Euphoria episodes and creating mood boards on Instagram, I knew I could not […]
Tag: Ulta Beauty
I Am Certain These Anti-Trend Jeans Will Always Look Chic
Boyfriend jeans will always be in style, but with trends like low-rise and Y2K on the loose, let it be known that you’re going to be seeing boyfriend jeans everywhere this summer. So what exactly are boyfriend jeans? Contrary to what it may sound like, you don’t have to steal from a man in your life […]
The Copper Hair Trend Is Huge–Here’s How To Maintain It According to Colourists
When I sniff out a sprinkling of a new hair trend, I am all over it, keenly looking to see if it’ll take off imminently. And that’s exactly what happened when I noticed more people dyeing their hair copper at the tail end of the A/W season. The trend was cemented with Kendall Jenner’s hair […]
6 Retro Dress Trends I Feel So Happy Wearing
Some of my best dresses are vintage (see the below ’70s cheesecloth number I found on a Greek island—nothing compares during the summer IMO). In my 20s I had a great run of finding gem after gem thanks to the fact I lived a hop, skip and a jump away from Brick Lane and most of my […]
You Heard It Here First—This ’90s Trend Has Finally Returned
We’re fresh out of show season, and I spent the entirety of February with my eyes glued to the fashion shows to find out what trends I should expect to blow up next. As I watched the models sashay down the runway this season, there was one common theme that I hadn’t seen in a while that I felt […]
5 Sunglasses Trends Our Fashion Friends are Already Wearing for Spring
When it comes to finding the perfect pair of sunglasses, the struggle is real. With a toss up between which styles actually suit your face shape, and knowing which trends to try out, it’s can become a minefield. Luckily, though, so many online brands have virtual try-on features so you can see what they’ll look like […]
I Asked 12 People What Their Forever Fragrance Is
Not everyone has found ‘the one’. After all, finding a signature fragrance takes time. You’ll most likely have graduated from your first fragrance as a teenager (Lacoste Touch of Pink was mine, anyone else?) and have curated a couple of staples in your fragrance collection as your tastes developed. Most have their go-to fragrances for summer, which […]
I’m a Shopping Expert— 30 New Pieces I’d Recommend to Anyone Who’ll Listen
As a Who What Wear UK editor— specifically one focussed on finding the very best shopping buys for you— I spend an awful lot of time scrolling through brands’ new-in sections. And when I’m not combing websites for standout pieces, I’m usually in store trying them on— which means getting an even better idea of what […]
Alexa Chung Just Proved This Affordable French-Girl Bag Trend Will Never Die
Straw, wicker, rattan, basket, raffia, jute—whatever you call it, one thing’s for sure: It’s the summer bag trend that will never die. It’s not often that a specific seasonal look has real longevity, but it’s certainly true when it comes to straw bags. Alexa Chung recently proved just that when she stepped out in New York City this week […]
Experts Say Skin Prep Is Key for Glowy Makeup—Here’s What That Actually Means
I don’t know a huge amount about makeup application. I know what makes a really great product, of course, but when it comes to tips and tricks for application, I’m just as wise as the next person. You would have thought that after many years in my job as a beauty editor, I would have […]