Tech

Facebook loses users for first time ever, market cap drops by $200B

Enlarge / A worker picks up trash in front of the new logo in front of Meta’s headquarters on October 28, 2021, in Menlo Park, Calif. (credit: Justin Sullivan/Getty Images) If last year was bad for Meta, this year might be worse. The company’s earnings call last night painted a dismal picture. Its flagship Facebook […]

Tech

Apple reaches quiet truce over iPhone privacy changes

Enlarge / A privacy notice appears on an iPhone 12 under the new iOS 14.5.1 operating system. Developers of an application have to ask for the user’s permission to allow cross-app tracking. (credit: Picture Alliance | Getty Images) Apple has allowed app developers to collect data from its 1 billion iPhone users for targeted advertising, […]

Tech

Facebook and Big Pharma exploited disease “awareness” for personalized marketing

Enlarge (credit: Getty | YinYang) Pharmaceutical companies spend around $6.5 billion a year on advertising, and even though Facebook prohibits the use of “sensitive health information” in ad targeting, about $1 billion of that ad spending ends up in the companies’ pockets. Big Pharma, it turns out, has found some creative ways to work within […]