Business COVID 19

R.I.P. Black Friday? Pandemic, online shopping direct to sparse audiences

Our assignment to generate business better would be fueled by viewers just like you. To enjoy unlimited access to the journalism, subscribe now . They surely got them. On Friday afternoon, just a couple of dozen folks were still lined up out the Macy’so called flagship at Manhattan before it started, in contrast to 15,000 roughly […]

Business

Brand loyalty is Shifting due to This pandemic

COVID-19 has tested our patience, our own attention, and our empathy. It might be analyzing our allegiance too. Two recent studies demonstrate that U.S. users are changing their devotion to specific brands because the pandemic remains. And that’s advertising departments scrambling to correct how they associate with their viewers. Even a July report from communications […]