Following the cupcake philosophy of famed UX designer Peter Merholz, the DoorDash team tested and slowly scaled their DoubleDash offering until they had a “wedding cake” that satisfied merchants, the delivery team, and most important, customers. Read More
Tag: Marketing
How Airbnb’s human-centered software design helped it win the pandemic
Airbnb’s rebound from the COVID-19 pandemic is more than a comeback. From safety protocols to upgrades and designs to make the user experience even more intuitive and simple, the company used human-centered design to transform itself and meet the “pent-up demand” for travel in a COVID world. Read More
The 3 design principles that informed Coca-Cola’s latest rebrand
At a time when coming together has been complicated by the COVID-19 pandemic, the iconic beverage brand collaborated with a global network of designers, artists, and creators for its Real Magic campaign centered on inclusivity, and the magic of community and shared experiences. Read More
The email protection marketplace is littered with bogus promises. The Way to Repair it
Now’s packed email security marketplace is now littered with false promises. I am able to inform you firsthand–that the firm I operate competes within this crowded stadium. (And therefore, I’ve got a monetary stake in composing this report.) As a possible buyer, empty claims are amazingly confusing. As a seller, they are unethical and counterproductive […]
Procter & Gamble Indicates that Raising spending in a recession is Worthwhile
Founded in Procter & Gamble‘s knockout earnings report now is a lesson to many companies within this tumultuous market: In rough times, the many prosperous businesses don’t only cut prices; they really increase spending in locations where they’ve edge, pounding down opponents combating the high-stress atmosphere. P&G stock dropped from the pandemic’s ancient days, since […]
Influencers beware: The U.K. is cracking down on undisclosed Instagram shilling
Facebook’s Instagram unit has bowed to the demands of British regulators and agreed to crack down on hidden advertising in influencers’ posts. It’s a longstanding issue—influencers are, well, influential, and that makes them useful for endorsing products and services, but it’s often far from clear when they’re being paid for these endorsements. In the U.S., […]