If there’s one person that loves Zara more than I do it’s my mother. If she’s not excitedly browsing their website, she’s perusing the racks IRL, or texting me photos of items she’s seen on Instagram, proclaiming, “you need to include this in a story!” At 71 she remains an ardent Zara devotee—and the Spanish brand […]
There are certain things that can send the Who What Wear UK team into fashion overdrive. When a key product gets restocked, we don’t wait politely for others to step in, and when Sienna Miller wears something from the high street, all plans are cancelled and the diary is cleared until we track down that […]
Chances are that Blake Lively felt pretty comfortable in her outfit for Gigi Hadid’s birthday party in New York over the weekend, as it very much channelled the character that kicked off her career: Serena van der Woodsen. If you know anything about her iconic Gossip Girl character, you know that her going-out outfits were hardly of the […]
Welcome to the latest, highly exciting instalment of Who What Wear UK’sBest Wardrobes in Britain. It’s where we do exactly what it says on the tin: delve into the most fantastical, awe-inspiring and downright influential wardrobes. We’re honing in on the women who cause the street style photographers to press their shutters as well as the […]
Let me preface this by saying I knew Farfetch’s new beauty launch would be next-level. (It’s one of our all-time favorite destinations for fashion, after all.) I just didn’t know how next-level. So cue my utter excitement and credit card–grabbing once I arrived at the site’s product-studded landing page, where you can now shop over 100 leading […]
As an avid lurker on fashion TikTok, my feed usually consists of trend predictions, thrifting hauls, and a plethora of outfits of the day. I usually find myself looking at the same slew of fashion people based in NYC or Copenhagen, but sometimes, I find someone with such impeccable style who makes me hit the follow button immediately. That […]
I don’t think I know many people that haven’t considered a fringe at some point in their lives. They have an uncanny way of drastically changing your vibe with a snip of a scissor and I have fallen prey to the urge a few times now. The first one I got cut was a very harsh […]
As a fashion editor, one of my talents is being able to whip up wardrobe recommendations whenever my friends or family need them. They often joke that my brain is like an encyclopedia of everything that’s available to buy right now— and I can’t argue with them. All the scrolling and daily research we do writing for Who […]
Even before TikTok discovered it, some of us were longtime fans of chic French perfume house Maison Francis Kurkdjian for its refined and complex scents. They’re truly unlike anything I’ve ever smelled, and slowly, I’m building up a collection of my must-haves. The current TikTok favorite is definitely Baccarat Rouge 540, but I can almost guarantee it won’t […]
It’s that in-between time of year again when it’s neither hot nor cold but every ray of sun inspires creative styling. It’s an inspirational season. The blooms are burgeoning in their cotton candy pinks and colours are emerging in every shop window. The comfortable settling of seasons means we can now experiment with our outfit […]