There came a pivotal point during lockdown when I began a huge life purge (I’m certainly not the only one). My wardrobe and the dreaded cupboard under-the-stairs were subject to a crazed woman on a cleansing mission. I needed to own less and I wanted the things I own to serve me (it was very […]
A really great winter coat is hard to come by and therefore deserves a great coat-centric outfit to truly let it shine. Once you’ve got over the first hurdle of finally deciding which style to buy—whether it’s an on-trend vinyl trench or classic camel number—it’s then a case of styling it up to perfection. More […]
Whether you’re looking to smooth, hydrate, plump, or bestow radiance, finding the perfect skincare to suit your derma needs isn’t always easy. With thousands of creams, serums, and oils to choose from, the choice can be overwhelming, to say the least, which is why many of us will make our selection based on the formula we can afford at that […]
The team at Who What Wear UK prides itself on uncovering cult items before they’ve even made it off the production line. We’re keen, to say the least, and a great portion of our time is spent documenting and analysing the Instagram posts of the thousands of cool women we follow on Instagram for high-street sightings. […]
Although Zara releases new pieces on an almost daily basis, it’s rare that they create an entirely new category, but today is an exception. That’s right, Zara makes lingerie now and all I can say is worth the wait. The collection (entitled The Female Gaze) of bras, underwear, pyjamas, shapewear, nightgowns, and loungewear was clearly designed with comfort in mind, […]
Considering her wardrobe is filled to the brim with Bottega Veneta, it is easy to see why people everywhere covet Rosie Huntington-Whiteley’s iconic style. The model is known for mixing sleek, minimalist pieces with statement accessories and often opts for timeless shades of black, white and beige. In what has become her signature Instagram post, this week […]
It’s been 20 years since Julia Roberts and Hugh Grant hit our screens in Notting Hill, and not only can you see the film’s lasting legacy outside houses with blue doors in West London (this remains a key tourist photo op), but you can also see it in our wardrobes. Julia Roberts’s character, Anna Scott, […]
At Who What Wear, shopping is what we do. It’s what we’re good at. And if you’re currently reading this, we have a hunch that you appreciate all forms of retail therapy just as much as we do. We trust, then, that the term “Christmas shopping” isn’t going to make you break out into a […]
While the colder months definitely come with their advantages (I am so ready for cosy nights in, wrapped up in a blanket), for many of us, the sudden drop in temperatures can also prove troublesome, especially when it comes to our beauty routines—most notably, our lips. Personally, I am not someone who suffers with dry skin. If anything, […]
The resurgence of ‘90s fashion has resulted in a truly mixed bag of emotions. While the ’90s can be credited with providing us now-favourable slip dresses and kitten heels, there’s also a raft of trends we’d like to keep in the past. After reaching out to the rest of the Who What Wear team, we […]