Do you ever scroll through Instagram and get an odd sense of déjà vu, feeling as if you’ve seen an image—or, more specifically, an outfit—before? As a fashion editor, it happens to me all the time. I’ll spot a dress that seems familiar, only to realise it’s graced my feed one, two, or three times previously on […]
I never thought I’d see the day that the colour brown would make the ultimate comeback. You see, I fall about midway on the millennial age spectrum, meaning I grew up in the heyday of teen sensations Hilary Duff, Lindsay Lohan, and Destiny’s Child, who all regularly sported brown everything—from then-fashionable culottes and page boy caps to beauty staples […]
A coat and boots is one of the most pivotal pairings in your winter wardrobe and one that needs to be ready to go the moment the cold weather sets in. But, as is often the case, it is also one of the hardest things to get right. Do you go matchy-matchy, or do you embrace the clash? Do you contrast polished pieces […]
Was there ever a better year to invest in an It coat? If you’re unacquainted with the term, allow me to explain. Much like the It bag, it’s all about the wow factor, whether the fashion crowd is going nuts for it, and whether street style stars are wearing it. Despite the fact that street style hasn’t been […]
There’s almost nothing we love more than a designer sale drop—especially when the edit is filled with time-tested high-end gems. In case you didn’t know, The Outnet‘s massive sale is here, and there’s up to 80% off. So, yes, it’s a particularly joyous day here at Who What Wear UK. We know from our inside sources that the majority […]
Hair accessories have undoubtedly commanded the fashion spotlight over the last few years. Just in 2017, I remember struggling to get my hands on a plain Alice band. Now, you can have said Alice band any which way: velvet, knotted, or embellished (more on that later). With party season increasingly looking to be replaced with festive-themed […]
If all you want to do right now is roll yourself up lengthways in a duvet and just lie there in a cosy cocoon, rest assured the Who What Wear team feels the same. But getting dressed can also be important for your mood and general well-being when you’re spending significant amounts of time at home, but that’s […]
Zara has built a cult following for more reasons than one, but if I had to name a few, the affordability, wide selection of trends and basics, and the inspiring styling are what come to mind. I am convinced that Zara gets better and better each season and autumn winter 2020 is no exception. Don’t […]
The humble puffer coat has come a long way since its original outdoor sports iterations. Thanks to Drake, Balenciaga‘s A/W 16 collection, and our constant pursuit of comfort, we’re very much in the era of the fashionable puffer coat. And 2020 is going to see this item of clothing gain even more popularity since the majority of our social lives will […]
I’ve been seeing celebrity hairstylist and co-owner of 454 North Salon Cervando Maldonado, ever since I landed in L.A. almost two years ago. I had just begun my career as a beauty editor for Byrdie and had some residual hair damage from cringe-worthy college wear and tear—bleaching, extensions, the like. His cosy West Hollywood salon feels like a […]