Business

Using A.I. can be risky business

For years, companies have operated under the assumption that in order to improve their artificial intelligence software and gain a competitive advantage, they must gather enormous amounts of user data—the lifeblood of machine learning. But increasingly, collecting massive amounts of user information can be a major risk. Laws like Europe’s General Data Protection Regulation, or GDPR, and […]

Business

Can A.I. bring back the three-martini lunch?

Imagine the life of an advertising executive and a scene from Mad Men is likely to come to mind: Don Draper snake-charming a pair of Kodak marketing executives with a perfectly crafted pitch about the emotional pull of nostalgia (“It’s delicate, but potent…”) in order to win the account for their new slide projector. “This […]