Enlarge / Toyota is playing EV catchup, but it’s evidently been busy behind closed doors working on some ideas, as seen above. (credit: Noriaki Mtsuhashi/N-RAK PHOTO AGENCY) Despite being a pioneer in hybrid cars, Toyota failed to translate that knowledge and experience into a strong battery electric vehicle portfolio. Although the company collaborated with Tesla […]
This is Lexus’ flagship model, the LS500 sedan. [credit: Jonathan Gitlin ] When Lexus arrived on the scene in 1989, it was truly a wake-up call for existing luxury car makers. Toyota was only really known outside Japan for making mainstream cars, and the company wanted to prove it could build a better luxury car […]
Salahe Bembury is a footwear designer, with the Cole Haan Lunargrand among his credits. His virtual LZ-F Electrified interior uses a mix of natural materials, including granite for the steering wheel. [credit: Lexus ] By their nature, car companies are rather conservative. Cars are expensive, after all, so there’s an element of caution involved in […]