Enlarge Facebook’s ability to track users and show them certain ads appears to be tanking thanks to Apple’s “ask not to track” feature, according to some advertisers. Apple rolled out the privacy prompt in late April with iOS 14. 5. Since then, nearly half of all iOS devices worldwide have at least version 14. 5 […]
Enlarge / The Facebook iPhone app asks for permission to track the user in this early mock-up of the prompt made by Apple. (credit: Apple) It seems that in the United States, at least, app developers and advertisers who rely on targeted mobile advertising for revenue are seeing their worst fears realized: Analytics data published […]
Enlarge / Apple’s 2020 iPad Air. (credit: Samuel Axon) Today is the day: Apple has finally released iOS 14.5 and iPadOS 14.5 worldwide after a longer-than-usual beta period. If you’re using a supported device, you should be able to find the update on the software update page in the iPhone, iPad, or iPod touch’s Settings […]
Enlarge / Apple presents the new iPad Pro at its April 20, 2021 event. (credit: Apple) Apple crammed quite a few announcements into a short, one-hour presentation yesterday: new iPad Pros, new iMacs, a new Apple TV 4K, and the long-rumored launch of AirTags, to name a few. But for everything Apple executives and product […]
A mockup of the tracking confirmation that Apple included in its company blog. Note that it uses Facebook as its example. [credit: Apple ] This week, Apple published a new white paper that describes the ways apps typically track users and handle their data, outlines the company’s privacy philosophy, and offers several details and clarifications […]
Enlarge / Siri in iOS 14. (credit: Samuel Axon) Over the past several weeks, there have been several reports (including one of our own) on a feature found in recent beta releases of iOS 14.5 that appeared to allow users to change the default music app on their iPhones. However, Apple just clarified to TechCrunch […]
Reddit user matejamm1’s screenshot illustrating the change in iOS 14.5. [credit: u/matejamm1 ] It had long been an inescapable fact about Apple’s iOS operating system for iPhones that you couldn’t change your default apps away from those made by Apple itself. But only a few months after Apple changed course and allowed users to change the […]
Snapchat on an iPhone. (credit: Maurizio Pesce) Social media company Snap (which runs Snapchat) and game development software company Unity have joined Facebook in warning their investors that Apple’s imminent ad-tracking change will negatively impact their businesses. As previously reported, Apple plans to use the next iOS update (iOS 14.5, due out in early spring) […]
Enlarge / The two messages Facebook users will see in this test. On the left, Facebook’s prompt, and on the right, the one required by Apple. (credit: CNBC) Today, Facebook began testing prompts to iPhone and iPad users championing the importance of being tracked by the social network for the benefit of small businesses that […]
Enlarge / Apple CEO Tim Cook delivers a speech on privacy at a virtual conference. (credit: CPDP) Today, Apple announced plans to finally roll out its previously delayed change in policy on apps’ use of IDFA (ID for Advertisers) to track users for targeted advertising. The feature will be in the next beta release of […]