If you were to ask my friends to describe me in a word, they’d probably say “perfectionist.” We perfectionists tend to get a bit of a bad rap but, as far as I’m concerned, being one it also has its perks. I’m in no way competitive with others, but I am with myself, and I […]
Every fashion buyer I have spoken to this year has said their approach to 2020 is to stick to classic basics and seasonal staples, such as boots and wear-forever outerwear. This shift towards timeless, seasonless items is one that we have seen for years, however now more than ever people are making considered purchases with sustainability […]
I’m a huge fan of ’70s fashion—the era created a host of trends that still stand up today, whether you realise they’re from that time or not. Think of our current obsession with bright over-the-knee boots, folk-inspired printed dresses, velvet and corduroy, boho blouses, midi skirts and so on. While the ’70s sweeps over the […]
In the grand scheme of things, the lack of new fashion images is hardly a big sacrifice in 2020, but I have to admit that I have missed the usual stream of red carpet, street style, and celebrity out-and-about images. While I long for the frivolity of the Met Gala and the Old Hollywood glamour of […]
There came a pivotal point during lockdown when I began a huge life purge (I’m certainly not the only one). My wardrobe and the dreaded cupboard under-the-stairs were subject to a crazed woman on a cleansing mission. I needed to own less and I wanted the things I own to serve me (it was very […]
A really great winter coat is hard to come by and therefore deserves a great coat-centric outfit to truly let it shine. Once you’ve got over the first hurdle of finally deciding which style to buy—whether it’s an on-trend vinyl trench or classic camel number—it’s then a case of styling it up to perfection. More […]
Whether you’re looking to smooth, hydrate, plump, or bestow radiance, finding the perfect skincare to suit your derma needs isn’t always easy. With thousands of creams, serums, and oils to choose from, the choice can be overwhelming, to say the least, which is why many of us will make our selection based on the formula we can afford at that […]
The team at Who What Wear UK prides itself on uncovering cult items before they’ve even made it off the production line. We’re keen, to say the least, and a great portion of our time is spent documenting and analysing the Instagram posts of the thousands of cool women we follow on Instagram for high-street sightings. […]
Although Zara releases new pieces on an almost daily basis, it’s rare that they create an entirely new category, but today is an exception. That’s right, Zara makes lingerie now and all I can say is worth the wait. The collection (entitled The Female Gaze) of bras, underwear, pyjamas, shapewear, nightgowns, and loungewear was clearly designed with comfort in mind, […]
Considering her wardrobe is filled to the brim with Bottega Veneta, it is easy to see why people everywhere covet Rosie Huntington-Whiteley’s iconic style. The model is known for mixing sleek, minimalist pieces with statement accessories and often opts for timeless shades of black, white and beige. In what has become her signature Instagram post, this week […]