Tech

Coca-Cola’s first “gamer” flavor—and the history of game-and-soda tie-ins

Enlarge / Hats off to the marketing director who thought “Coca-Cola Byte” had a nice ring to it. (credit: Sam Machkovech) If you’re looking for a TL;DR on what the first “gamer” flavor of Coca-Cola tastes like, I can answer that at the top: It’s weird. Blueberry, maybe? But only if a blueberry was dunked […]

Sport

Fictional Hooper Bracket: The Elite Eight

Welcome to the Elite Eight of the Fictional Hoopers Tournament. All the particular fat and sinew (Sandy Lyle and Steve Urkel) have been trimmed, and the characters left are all from powerhouse pictures. No one has been able to knock off either of White Men Can’t Jump’s main characters (celebrated last night at the Oscars, […]

Sport

C’mon now, 13 seconds is a ton of time

Hey, Bills fans, I know life sucks and everything hurts right now, but it’ll get better. There’s always next year is something Cubs followers tell themselves after their team is mathematically eliminated in August, so don’t tell yourselves that. Tell yourselves that you have one of the best young QBs in the game plus turn… […]

Business

The 3 design principles that informed Coca-Cola’s latest rebrand

At a time when coming together has been complicated by the COVID-19 pandemic, the iconic beverage brand collaborated with a global network of designers, artists, and creators for its Real Magic campaign centered on inclusivity, and the magic of community and shared experiences. Read More

Sport

U.S. Soccer offers equal pay to USMNT and USWNT… kinda?

It’s been one of the longer lasting sagas in American sports, as the U.S. Women’s National team seeks either a new contract or a resolution to their lawsuit against U.S. Soccer that sees them make huge gains in pay for representing their country. U.S. Soccer would have you believe that it’s recently made an offer […]