Tech

Coca-Cola’s first “gamer” flavor—and the history of game-and-soda tie-ins

Enlarge / Hats off to the marketing director who thought “Coca-Cola Byte” had a nice ring to it. (credit: Sam Machkovech) If you’re looking for a TL;DR on what the first “gamer” flavor of Coca-Cola tastes like, I can answer that at the top: It’s weird. Blueberry, maybe? But only if a blueberry was dunked […]