At a time when coming together has been complicated by the COVID-19 pandemic, the iconic beverage brand collaborated with a global network of designers, artists, and creators for its Real Magic campaign centered on inclusivity, and the magic of community and shared experiences. Read More
Tag: Business by Design
The 3 design principles that informed Coca-Cola’s latest rebrand
At a time when coming together has been complicated by the COVID-19 pandemic, the iconic beverage brand collaborated with a global network of designers, artists, and creators for its Real Magic campaign centered on inclusivity, and the magic of community and shared experiences. Read More
What does the future of dating need according to Tinder? Good design
How Tinder’s answer to the call from its users to do better led the company to its most innovative year yet. Read More
Tailor Made: Private label learning platforms are helping CDOs transform design teams from the inside
CDOs are leveraging private label learning platforms to train their design teams for leadership roles, drive ROI, and create a more dynamic, collaborative culture across the organization. Read More
The innovative engine of IBM’s design philosophy
As IBM transitions from one design director to the next, incumbent Phil Gilbert and newly posted Katrina Alcorn share ideas on what’s made IBM’s design practice so successful, where it’s headed, and what obstacles lie ahead. Read More
How design teams, artists, and big brands can leverage NFTs
NFTs are becoming less niche as design teams and big brands experiment in the space, raising tons of questions on how artists, designers, and brands can leverage them to build an audience and perhaps launch innovative digital experiences. Read More
The makings of a triple threat talent pool: How universities are preparing the next generation of designers and C-suite execs
As the need for new hires with cross disciplinary skills intensifies (and even surpasses the available candidates), academia has taken note, creating innovative curriculum to answer that call and bolster a talent pool of graduates who can not only solve a problem, but tell the story, and push it through an organization moving at warp […]
Meet the woman behind the design world’s best hires
Judy Wert’s executive search firm Wert & Co. has been helping Fortune 500 companies fuel design and creative leadership for more than 30 years. Now, with design talent more important to businesses than ever, Wert & Co. has a unique advantage and a front row seat. Read More
“Meet Visa”: How Visa’s rebrand strategy seeks to prove it’s more than just a card company
Visa needs no introduction. But, the brand has grown up and isn’t exactly just the credit card company you thought it was. We take a look at the iconic company’s rebrand, “Meet Visa.” Read More
3M’s CDO on Leveraging Design During the Pandemic
Brian Rice sees Covid as an accelerator for change, allowing 3M’s design team to adapt and innovate in an unprecedented time. Read More