LifeStyle World

How Londoners Are Really Dressing This Autumn

In the grand scheme of things, the lack of new fashion images is hardly a big sacrifice in 2020, but I have to admit that I have missed the usual stream of red carpet, street style, and celebrity out-and-about images. While I long for the frivolity of the Met Gala and the Old Hollywood glamour of […]

LifeStyle World

The Cult £24-Serum That Has Completely Transformed My Skin

There came a pivotal point during lockdown when I began a huge life purge (I’m certainly not the only one). My wardrobe and the dreaded cupboard under-the-stairs were subject to a crazed woman on a cleansing mission. I needed to own less and I wanted the things I own to serve me (it was very […]

LifeStyle World

10 Ways to Make Your Coat Work Even Harder This Autumn

A really great winter coat is hard to come by and therefore deserves a great coat-centric outfit to truly let it shine. Once you’ve got over the first hurdle of finally deciding which style to buy—whether it’s an on-trend vinyl trench or classic camel number—it’s then a case of styling it up to perfection. More […]

LifeStyle World

The Skincare Brands We Think Are Worth Spending a Little Extra On

Whether you’re looking to smooth, hydrate, plump, or bestow radiance, finding the perfect skincare to suit your derma needs isn’t always easy. With thousands of creams, serums, and oils to choose from, the choice can be overwhelming, to say the least, which is why many of us will make our selection based on the formula we can afford at that […]

LifeStyle World

The Best High-Street Buys We’ve Seen on Instagram This October

The team at Who What Wear UK prides itself on uncovering cult items before they’ve even made it off the production line. We’re keen, to say the least, and a great portion of our time is spent documenting and analysing the Instagram posts of the thousands of cool women we follow on Instagram for high-street sightings. […]

LifeStyle World

Zara Makes Lingerie Now and Everything Looks So Expensive

Although Zara releases new pieces on an almost daily basis, it’s rare that they create an entirely new category, but today is an exception. That’s right, Zara makes lingerie now and all I can say is worth the wait. The collection (entitled The Female Gaze) of bras, underwear, pyjamas, shapewear, nightgowns, and loungewear was clearly designed with comfort in mind, […]

LifeStyle World

Rosie HW Just Shared Her Winter Coat Collection—and We’re Obsessed

Considering her wardrobe is filled to the brim with Bottega Veneta, it is easy to see why people everywhere covet Rosie Huntington-Whiteley’s iconic style. The model is known for mixing sleek, minimalist pieces with statement accessories and often opts for timeless shades of black, white and beige. In what has become her signature Instagram post, this week […]

LifeStyle World

Julia Roberts’s Style in Notting Hill Is So 2020

It’s been 20 years since Julia Roberts and Hugh Grant hit our screens in Notting Hill, and not only can you see the film’s lasting legacy outside houses with blue doors in West London (this remains a key tourist photo op), but you can also see it in our wardrobes. Julia Roberts’s character, Anna Scott, […]

LifeStyle World

These 40 Holy-Grail Beauty Gifts Come With Our Editors’ Seal of Approval

At Who What Wear, shopping is what we do. It’s what we’re good at. And if you’re currently reading this, we have a hunch that you appreciate all forms of retail therapy just as much as we do. We trust, then, that the term “Christmas shopping” isn’t going to make you break out into a […]

LifeStyle World

How to Cure Dry, Cracked Lips, According to Someone Who Really Knows

While the colder months definitely come with their advantages (I am so ready for cosy nights in, wrapped up in a blanket), for many of us, the sudden drop in temperatures can also prove troublesome, especially when it comes to our beauty routines—most notably, our lips. Personally, I am not someone who suffers with dry skin. If anything, […]