Here at Who What Wear, we know how to shop—be it for the latest fashion trends, secondhand wardrobe classics, beauty that performs, or the chicest of interiors. For us, shopping is so much more than a job. It’s how we live our lives. As such, we’re eager to analyse how our shopping habits have changed given […]
Call me nerdy, but I love a good graph. If you’re similarly inclined, then allow me to direct you to this Google Trends graph that demonstrates just how popular trainers suddenly became back in March. I probably don’t need to refresh your memory, but this was the month when the UK went into lockdown and all […]
The word “affordable” means different things to different people. This is something we’re acutely aware of right now, especially when, on the run-up to Christmas, shopping is not only unavoidable but is also actively encouraged. Of course, advising you on what to buy is what we do best, and while we’re certain you want to […]
I’ve said this before, and I’ll say it again: I’m extremely low-maintenance when it comes to my hair. I don’t use very many products and don’t stray from the ones I do use. I’ve pretty much had the same haircut for the last 10 years. I don’t dye my hair, and I never really style it […]
Jogging bottoms have long been considered, for the lack of a better word, scruffy. But of course, 2020 has meant track pants have had a banner year, thanks to plenty of us working from home and in need of comforting pieces to wear. The good news is that some of our favourite dressers have been championing […]
It’s the not-so-secret outfit formula that knows no bounds and that’s been uttered across WhatsApp groups, Facebook groups and group chats, for years: jeans and a nice top. It’s the gift that keeps on giving, and the reason it’s so prolific is that it’s versatile, easy and dependable. And yes, party season might not look […]
On Saturday, Vice President-elect Kamala Harris joined a long list of women to use fashion as a political statement. In her victory speech after becoming America’s first-ever female VP, she wore a head-to-toe white outfit that included a pantsuit by Carolina Herrera, a silk pussy-bow blouse by Tory Burch, and her signature pearl jewellery. (No, the fact […]
If I’m being totally honest, I have very few reasons to wear dresses right now. I spend my 9-to-5 working at a desk in my house and often wear loose-fitting trousers and a jumper and then I’ll change into a Bella Freud T-shirt that’s so worn it’s like a second skin, a pair of joggers and […]
I’m no Mystic Meg, but I’ve always prided myself in never being surprised by any of the trends we end up wearing. Part of my job is understanding how we’ll dress in the weeks, months, and years to come. But dear reader, 2020 is no ordinary year, and 2021 is likely to be much of the same. […]
Our love of dresses is well documented. From the frocks that flatter every shape to the high street’s hottest styles, we probably dedicate more article space to them than anything else. Why? Because they make life (read: getting ready in the morning) so much easier—just pop one on and go. However, now that the new season […]