If you walk into any bookshop and head to the fashion and lifestyle section, you’ll find the shelves lined with various books filling you in on the style of French women. Beauty is right up there too, as long before we had French pharmacy brands in the UK, trips on the Eurostar always ended with […]
Off duty is not a clothing style we typically associate with Victoria Beckham, though if 2020 has proven anything, it’s that we’ve all made adjustments on the fashion front. Once renowned for structured suiting and tailored dresses, Posh has altered her aesthetic considerably (much like the rest of us) now that she’s working from home. […]
As an editor at Who What Wear, I look at the collections of hundreds, if not thousands, of fashion brands in a year. I get emails and Instagram messages every day introducing me to new brands. However, when it comes to my own wardrobe, I tend to stay loyal to the same fashion brands that […]
At Who What Wear, we know just how much you, our readers, love to hear about the latest and greatest trends, easy styling solutions, and the best of the best on the high street. That’s why we’ve partnered with Gap, one of our go-to destinations for effortless style, to bring you The Fashion Forecast—a new series […]
When it comes to switching up my hairstyle, I can get a little shy. In fact, I’ve had the same hairstyle (long, bleached, centre-parted) for nearly 10 years. And what’s really quite funny is that despite the fact my hair has looked the same that whole time, the techniques I find myself asking the hairstylist […]
It’s a controversial thing to say but, in theory, Black Friday is so not my thing. I spend my working life advising people to consider their beauty purchases very carefully, and that message simply doesn’t align with the concept of Black Friday. Trust me, I totally understand the temptation of a bargain, especially when it comes […]
If you didn’t know by now, & Other Stories is a fashion-girl go-to. You can’t scroll past two posts on IG without passing a stylish influencer rocking at least one item from the retailer. But since it’s beloved so much, its pieces sell out quickly. This winter, I’m making sure I’m not left behind, so I’m […]
This year all retailers have faced a huge strain and pressure due to the pandemic, and small brands have certainly felt the brunt of the restrictions with cancelled orders, shuttered boutiques and warehouses and endless challenges with manufacturing and delivery. However the silver lining, has been the outpouring of support for these small but mighty […]
Here we are; on the cusp of a new year, and boy do we plan on making the most of 2021. We’ve already (albeit tentatively) started mentally assembling fancy outfits for backdated weddings, and have even begun predicting the nail colours, new boot styles, and jean types that will be big news over the next few months. But with so much […]
Wearing a face mask comes with some necessary rethinking in the beauty department. If this isn’t the very definition of the “modern problems require modern solutions” meme, we don’t know what is. If you’ve not seen your entire face of foundation imprinted on your face mask already, then you may have succumbed to a case of cheek-to-chin […]