Enlarge / A worker picks up trash in front of the new logo in front of Meta’s headquarters on October 28, 2021, in Menlo Park, Calif. (credit: Justin Sullivan/Getty Images) If last year was bad for Meta, this year might be worse. The company’s earnings call last night painted a dismal picture. Its flagship Facebook […]
Tag: App Tracking Transparency
Forget “App Tracking Transparency”: Facebook is making more ad revenue than ever
Faebook CEO Mark Zuckerberg. (credit: Facebook) For months, Apple and Facebook waged a PR war (with threats of a legal one) over App Tracking Transparency, a change in recent versions of the iPhone’s iOS software that will often limit how advertising-focused apps and companies can monetize iPhone users. Facebook’s original public predictions about App Tracking […]
96% of US users opt out of app tracking in iOS 14.5, analytics find
Enlarge / The Facebook iPhone app asks for permission to track the user in this early mock-up of the prompt made by Apple. (credit: Apple) It seems that in the United States, at least, app developers and advertisers who rely on targeted mobile advertising for revenue are seeing their worst fears realized: Analytics data published […]
Apple reports 2 iOS 0-days that let hackers compromise fully patched devices
Enlarge / The 2020 iPhone lineup. From left to right: iPhone 12 Pro Max, iPhone 12 Pro, iPhone 12, iPhone SE, and iPhone 12 mini. (credit: Samuel Axon) A week after Apple issued its biggest iOS and iPadOS update since last September’s release of version 14.0, the company has released a new update to patch […]
Apple releases iOS 14.5, the biggest update since iOS 14 first launched
Enlarge / Apple’s 2020 iPad Air. (credit: Samuel Axon) Today is the day: Apple has finally released iOS 14.5 and iPadOS 14.5 worldwide after a longer-than-usual beta period. If you’re using a supported device, you should be able to find the update on the software update page in the iPhone, iPad, or iPod touch’s Settings […]
New versions of macOS, watchOS, and tvOS hit supported devices today
Enlarge / MacBook Air laptops, new and old. (credit: Lee Hutchinson) After an extended beta-testing period, Apple launched updates for all of its operating systems in bulk today, including macOS, iOS, iPadOS, watchOS, and tvOS. In general, the updates are focused on supporting the various new products Apple announced last week, as well as implementing […]
How Apple’s new App Tracking Transparency policy works
A mockup of the tracking confirmation that Apple included in its company blog. Note that it uses Facebook as its example. [credit: Apple ] This week, Apple published a new white paper that describes the ways apps typically track users and handle their data, outlines the company’s privacy philosophy, and offers several details and clarifications […]