Imagine the life of an advertising executive and a scene from Mad Men is likely to come to mind: Don Draper snake-charming a pair of Kodak marketing executives with a perfectly crafted pitch about the emotional pull of nostalgia (“It’s delicate, but potent…”) in order to win the account for their new slide projector. “This […]
Enlarge / The two messages Facebook users will see in this test. On the left, Facebook’s prompt, and on the right, the one required by Apple. (credit: CNBC) Today, Facebook began testing prompts to iPhone and iPad users championing the importance of being tracked by the social network for the benefit of small businesses that […]
Enlarge / Apple CEO Tim Cook delivers a speech on privacy at a virtual conference. (credit: CPDP) Today, Apple announced plans to finally roll out its previously delayed change in policy on apps’ use of IDFA (ID for Advertisers) to track users for targeted advertising. The feature will be in the next beta release of […]
In a shrewd display of the importance of the almighty dollar, the NHL has sold the naming rights for one year of its four divisions. Read more…
Most of us know that the shortcomings of electronic advertisements. You purchase something on line, and for days then you may be deluged with ads for the exact same merchandise in Facebook, Instagram, or where you roam. There are two large issues with our present digital marketing system. To begin with, most consumers despise it […]
Facebook’s Instagram unit has bowed to the demands of British regulators and agreed to crack down on hidden advertising in influencers’ posts. It’s a longstanding issue—influencers are, well, influential, and that makes them useful for endorsing products and services, but it’s often far from clear when they’re being paid for these endorsements. In the U.S., […]
Google and Apple have taken measures that they say will allow users protect themselves from tens of thousands of businesses which compile profiles based on online behaviour. Meanwhile, other organizations are inventing new approaches to probe deeper into other elements of our own lives. Back in January, Google stated it would stage out third party […]