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7 Basics That Are the Secret Behind All of My Interesting Outfits

Here at Who What Wear UK, we’re all about delivering the latest and greatest shopping edits, as approved by our team. That’s why we’ve created The Joy of Shopping, a shopping column which will see me, Joy Montgomery, discussing the brands, buys and ideas that are preoccupying my mind this month—think homewares, outerwear and everything in between. Is there something you’d like […]

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I Love Dresses and Think These 9 Brands Are Worth Spending a Little Extra On

If I had to pick a mastermind topic, it would be dresses. They are the item I enjoy wearing the most, and writing about dresses is luckily part of my day job. With the UK slowly starting to reopen, many of us now have a reason to dress up again, whether it’s a rescheduled wedding or […]

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Trust Me, These Are the Best Under-Eye Concealers to Help Disguise Dark Circles

I have been a long-time sufferer of dark circles. In fact, there are pictures of me as a three-year-old child sporting a not-so-chic pair of dark circles under my eyes, and I’m not sure they ever went away. As a result of this, it’s safe to say that I have spent a lot of time […]

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The 50-Something Instagrammer With Better Style Than All of Us Put Together

Instagram isn’t just a space for 20-something DJ-slash–fashion bloggers anymore, as there are countless influencers over 40 who are just as influential. Style is now finally truly recognised as being ageless, and 50-something Instagrammer Grece Ghanem shows that whatever decade you were born in, you can pull off neon trousers and zebra mesh tops. Grece might […]

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I Hate Smelling Like Everybody Else, But I Swear By These 16 Fresh Perfumes

I need to live my perfume truth and get something off of my chest: I hate smelling like other people. Believe me, I know how ridiculous that sounds. First of all, when someone asks me what fragrance I’m wearing, I am of course undeniably flattered, but that feeling soon evolves into sheer annoyance. With every ask after my […]

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If You’re Looking For a Show Stopping Summer Party Dress—Here Are 27

It would be an understatement to say that party dresses have been languishing in the back of our wardrobes for a considerable amount of time. Sure, we might have pulled them out for the odd birthday Zoom party or Christmas day when we wanted to be extra fancy but most of the time, even when we’ve […]

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I Live in Paris—These Are the 4 Swimwear Trends I Always See in the Riviera

Holidays (or shall I say, les vacances), despite the relaxed connotations surrounding the concept, is a serious subject in France and no one does holidaying quite like the Parisians. Living in a country with one of the most amounts of paid holiday days in the world, the Parisians really know how to take advantage of […]

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21 New Makeup Products That Immediately Pep Up Your Zoom Face

As many of us continue to work from home, the reality is we’re seeing our own faces a lot more. Even if you’re a mostly camera-off kind of queen (I applaud you!), there are still so many instances where showing your face is a must. It’s not the worst thing, but when the motivation to […]

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I’m a Fashion Expert, and I Want to Copy These 18 Perfect Outfits

Sometimes it feels like Instagram is only providing wild, adventurous, trend-smashing outfit ideas, and don’t even get me started on TikTok trends. The most visual social media hubs are, perhaps understandably, where colour and print and a bold approach are often rewarded. As a result, it can be hard to track down chic, easy, understated outfits to test for oneself without A) […]

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7 Summer Jewellery Trends I’m Low-Key Obsessed With

We all know that sales of joggers, skincare, candles, and homeware have soared over the last year. Still, it might interest you to learn that jewellery (particularly fine jewellery) has also been a consistent performer in the retail sphere over the previous 12 months. And I think I know why. Although I may have given in to […]