The £42 Face Mask That Celebs, Our Fashion Friends and Makeup Artists Swear By

There might be plenty of truth in the old adage of not judging a book by its cover but I have to admit that I regularly do: especially when it comes to beauty products. Which is why, when a certain chic-looking face mask started cropping up all over my Instagram feed a few years back I was convinced that I’d love it before I’d even applied it to my face. Even today I’m hard-pressed to scroll through Instagram without spotting a tube of this on a fashion girl’s bathroom shelf or peeking out of a makeup artist’s backstage kit. So when I heard that celebs like Jessica Alba and Kim KW swear by it too? Well, that was just the icing on the cake. Heck, even a jet-lagged Jeff Goldblum has given this skincare product a whirl: it’s that iconic.

So, what exactly is the £42 face mask that has been making waves amongst industry insiders, cool girls and A-listers alike?

Drumroll, please… it’s the Summer Fridays Jet Lag Mask. Jessica Alba took to Instagram Stories to give the hydrating face mask a go—leaving it on for 10 minutes before wiping clean. Alba was so impressed that she tagged in brand co-founder Marianna Hewitt to congratulate her on the product, declaring “it feels great on the skin.”

And, it turns out, it isn’t just Alba who is a fan—Kim Kardashian West is too. “We sent Kim Kardashian the mask and she organically showed it which was so kind of her,” co-founder Hewitt told the Evening Standard.

Jen Atkin, hair stylist to celebs like Chrissy Teigen and Hailey Bieber, has also shared her love for Summer Fridays with NET-A-PORTER. “If I’m tired, I get puffy eyes so I use Marianna Hewitt’s Summer Fridays Jet Lag Mask, which is incredible,” Atkin explained.

But what exactly is it about this face mask that makes it just so special? As the name suggests, this is a treatment to reach for when you’re feeling tired, stressed out or you’ve just stepped off a plane. Packed with brightening chestnut extract, powerful vitamin C, soothing green tea and pore-minimising niacinamide, Summer Fridays Jet Lag Mask manages to hydrate and plump skin to create a dewy complexion.

Apply it to clean, dry skin, leave it for 10 minutes, and then wipe off the excess—there’s no need to rinse. Or, make like the brand’s founders and use it as a super-hydrating primer or as an overnight face mask.