“We were operating in silos and this made us ineffective”.
You’ll have been seeing a lot of Reggie Fils-Aimé on the internet this week, following the release of his book Disrupting the Game, From the Bronx to the Top of Nintendo. Though primarily a business leadership book, there are interesting insights into his life, career and his years with Nintendo.
Another angle picked up, this time by VGC, relates to the launch of the Game Boy Micro. This came relatively early in Fils-Aimé’s time at the company, when he was executive vice president of sales and marketing. As a device it was desired by enthusiast fans because of its looks, but the market reality was that its tiny size didn’t make it a practical way to comfortably play games, and the Game Boy Advance was already being replaced by the DS.
Read the full article on nintendolife.com
