Intriguing insights blended with business can-do tropes.
Reggie Fils-Aimé is an iconic figurehead of 21st Century Nintendo, arriving in the public eye at a pivotal moment of the company’s history as it underwent a Satoru Iwata-led revolution. After the GameCube’s challenging generation in the face of new competition from Microsoft’s Xbox and the all-conquering Sony PlayStation 2, Fils-Aimé famously appeared on stage at E3 2004, introduced himself with a bold line about kicking ass and taking names, and later plucked a DS from his pocket. Undoubtedly, he was immediately a key face of Nintendo with gamers in the Americas and Europe, in particular.
While much of his image and known history among fans relates to meme-worthy E3 moments or his prominent role in Nintendo, his broader story is less familiar. With his new book, ‘Disrupting the Game, From the Bronx to the Top of Nintendo’, we do get to learn more about Fils-Aimé’s background and pre-Nintendo career, but any interested readers should know upfront this is not a traditional autobiography. It occasionally strays towards that territory, but primarily this is a business book, the type that outlines how boldness, ideas and determination can see anyone rise and meet their goals. One for the ‘Leadership’ category in the book store.
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