Disinfectant, face masks and hand sanitizer — all on sale for Labor Day

This Chic Staple Is the Hardest-Working Item in Any Wardrobe

At Who What Wear, we’re big fans of blazers. This is mainly because we genuinely believe they have the power to transform any look. When we’re based in the office, we always have one slung on the backs of our chairs which we can don to meetings and industry events or throw on for after-work drinks […]

The Mixie Look Is Set to Be the Coolest Haircut of the New Year

Without fail, every year, there tends to be one bold haircut that dominates beauty trend reports and shoots to the top of the most-requested list at high-street salons for those of us feeling brave enough for a change. In 2020, it was the shag. In 2021, it was the mullet. And in 2022, there is already one haircut […]

Winter Basics Don’t Get Better Than This (Did I Mention They’re All Under £100?)

When you’re putting together the perfect outfit, there are a few things to consider. One of your utmost priorities should be ensuring the items that make up your outfit don’t fight against one another. Instead, they should work together to amplify your entire aesthetic. That’s where basics come in, and considering the current season, let’s […]